The guy, who explains why organisations struggle to adapt to accelerating technology.

Zurich / Switzerland
Joined January 2025
Big companies spent decades turning size into an advantage. AI raises a more uncomfortable question: what happens when smaller companies can coordinate like giants? A thread.
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Now imagine a smaller competitor with agents handling routine reconciliation, reporting, routing and internal handoffs. It doesn't need to replicate your management structure to challenge your execution speed.
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This doesn't mean large firms lose. They still have capital, trust, relationships and distribution. But it means 'we are bigger' may stop being an answer to 'why will we win?' Which of your advantages survives if coordination gets cheap? #Strategy
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Europe could win the AI model race. And still lose the AI economy. @arthurmensch, CEO of Mistral AI, argues that Europe must build its own frontier models to avoid technological dependence. I respect his ambition. But I challenge the premise. ๐—ง๐—ต๐—ฒ ๐—ฟ๐—ฒ๐—ฎ๐—น ๐—”๐—œ ๐˜„๐—ฎ๐—ฟ ๐—บ๐—ฎ๐˜† ๐—ป๐—ผ๐˜ ๐—ฏ๐—ฒ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐—บ๐—ผ๐—ฑ๐—ฒ๐—น๐˜€ ๐—ฎ๐˜ ๐—ฎ๐—น๐—น. Models are becoming increasingly interchangeable. Value is shifting toward orchestration, enterprise data, business processes and the decisions AI can actually execute. Two companies. Same AI model. One builds a chatbot. The other eliminates half the steps in a critical business process. Who wins? Meanwhile, Europe debates sovereign models while struggling with expensive energy, fragmented markets and excessive regulation. And what if todayโ€™s LLM architecture turns out to be transitional? We risk spending billions catching up in a race whose rules may change. Sovereignty matters. But sovereignty without competitiveness is an expensive illusion. ๐—˜๐˜‚๐—ฟ๐—ผ๐—ฝ๐—ฒ ๐—ฑ๐—ผ๐—ฒ๐˜€๐—ปโ€™๐˜ ๐—ป๐—ฒ๐—ฒ๐—ฑ ๐˜๐—ผ ๐—ผ๐˜„๐—ป ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐—น๐—ฎ๐˜†๐—ฒ๐—ฟ ๐—ผ๐—ณ ๐—”๐—œ. ๐—œ๐˜ ๐—ป๐—ฒ๐—ฒ๐—ฑ๐˜€ ๐˜๐—ผ ๐—ฐ๐—ฎ๐—ฝ๐˜๐˜‚๐—ฟ๐—ฒ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—ผ๐—ณ ๐—ถ๐˜๐˜€ ๐—ฒ๐—ฐ๐—ผ๐—ป๐—ผ๐—บ๐—ถ๐—ฐ ๐˜ƒ๐—ฎ๐—น๐˜‚๐—ฒ. Otherwise, weโ€™ll end up with sovereign models and an economy dependent on everyone elseโ€™s innovation. #AI #Europe ๐˜๐˜ฏ๐˜ด๐˜ฑ๐˜ช๐˜ณ๐˜ฆ๐˜ฅ ๐˜ฃ๐˜บ ๐˜ˆ๐˜ณ๐˜ต๐˜ฉ๐˜ถ๐˜ณ ๐˜”๐˜ฆ๐˜ฏ๐˜ด๐˜ค๐˜ฉโ€™๐˜ด ๐˜ข๐˜ณ๐˜ต๐˜ช๐˜ค๐˜ญ๐˜ฆ โ€œ๐˜‰๐˜ถ๐˜ช๐˜ญ๐˜ฅ ๐˜ฐ๐˜ณ ๐˜ด๐˜ถ๐˜ณ๐˜ณ๐˜ฆ๐˜ฏ๐˜ฅ๐˜ฆ๐˜ณ.โ€
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I once watched someone struggle through a workshop and dismissed their thinking. Then came a brilliant follow-up email. I had confused presentation with judgment. AI makes that mistake even easier: polished output can hide weak thinking. #Leadership
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๐—”๐—œ ๐˜€๐—ต๐—ผ๐˜‚๐—น๐—ฑ ๐—บ๐—ฎ๐—ธ๐—ฒ ๐—ฐ๐—ผ๐—ฟ๐—ฝ๐—ผ๐—ฟ๐—ฎ๐˜๐—ฒ ๐—ต๐—ฒ๐—ฎ๐—ฑ๐—พ๐˜‚๐—ฎ๐—ฟ๐˜๐—ฒ๐—ฟ๐˜€ ๐—น๐—ฒ๐˜€๐˜€ ๐—ฝ๐—ผ๐˜„๐—ฒ๐—ฟ๐—ณ๐˜‚๐—น. ๐—ช๐—ฒโ€™๐—ฟ๐—ฒ ๐˜‚๐˜€๐—ถ๐—ป๐—ด ๐—ถ๐˜ ๐˜๐—ผ ๐—ฑ๐—ผ ๐˜๐—ต๐—ฒ ๐—ผ๐—ฝ๐—ฝ๐—ผ๐˜€๐—ถ๐˜๐—ฒ. Watch this extraordinary artwork. A human figure breaks free from its frame. I wish more companies would let their people do the same. Having worked at Accenture, IBM and Deloitte, Iโ€™ve seen how differently global organizations operate. One thing Iโ€™ve learned: global scale and local autonomy arenโ€™t opposites. When designed well, they reinforce each other. Yet in many corporations, someone sitting thousands of miles away has more authority than the person actually facing the customer. Another global policy. Another approval. Another decision made without understanding the local reality. And now weโ€™re adding AI. ๐—”๐—ฟ๐—ฒ ๐˜„๐—ฒ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐˜๐—ผ ๐—ฎ๐˜‚๐˜๐—ผ๐—บ๐—ฎ๐˜๐—ฒ ๐˜๐—ต๐—ฒ ๐—ฏ๐˜‚๐—ฟ๐—ฒ๐—ฎ๐˜‚๐—ฐ๐—ฟ๐—ฎ๐—ฐ๐˜† ๐˜„๐—ฒ ๐˜€๐—ต๐—ผ๐˜‚๐—น๐—ฑ ๐—ฏ๐—ฒ ๐—ฒ๐—น๐—ถ๐—บ๐—ถ๐—ป๐—ฎ๐˜๐—ถ๐—ป๐—ด? In 1945, Friedrich Hayek explained why central planning struggles. Knowledge is scattered across people. Much of it is local, constantly changing and never documented. No central authority can capture it all. Eighty years later, we risk using AI to concentrate even more decisions at the centre. But imagine the opposite. AI empowers local teams to understand markets, assess risks and make decisions that previously required three layers of approval. Shared technology. Common standards. Strong governance. But decisions made where the knowledge actually exists. ๐—›๐—ฒ๐—ฟ๐—ฒโ€™๐˜€ ๐˜๐—ต๐—ฒ ๐—ถ๐—ฟ๐—ผ๐—ป๐˜†. Weโ€™re spending billions teaching machines to make decisions while refusing to trust our own people to make them. ๐—ฆ๐˜๐—ผ๐—ฝ ๐˜‚๐˜€๐—ถ๐—ป๐—ด ๐—”๐—œ ๐˜๐—ผ ๐—ฟ๐—ฒ๐—ถ๐—ป๐—ณ๐—ผ๐—ฟ๐—ฐ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ณ๐—ฟ๐—ฎ๐—บ๐—ฒ. ๐—จ๐˜€๐—ฒ ๐—ถ๐˜ ๐˜๐—ผ ๐—น๐—ฒ๐˜ ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐—ฏ๐—ฟ๐—ฒ๐—ฎ๐—ธ ๐—ผ๐˜‚๐˜. ๐˜๐˜ฏ๐˜ด๐˜ฑ๐˜ช๐˜ณ๐˜ฆ๐˜ฅ ๐˜ฃ๐˜บ ๐˜๐˜ณ๐˜ช๐˜ฆ๐˜ฅ๐˜ณ๐˜ช๐˜ค๐˜ฉ ๐˜๐˜ข๐˜บ๐˜ฆ๐˜ฌโ€™๐˜ด ๐˜›๐˜ฉ๐˜ฆ ๐˜œ๐˜ด๐˜ฆ ๐˜ฐ๐˜ง ๐˜’๐˜ฏ๐˜ฐ๐˜ธ๐˜ญ๐˜ฆ๐˜ฅ๐˜จ๐˜ฆ ๐˜ช๐˜ฏ ๐˜š๐˜ฐ๐˜ค๐˜ช๐˜ฆ๐˜ต๐˜บ ๐˜ข๐˜ฏ๐˜ฅ ๐˜–๐˜ญ๐˜ช๐˜ท๐˜ฆ๐˜ณ ๐˜ก๐˜ช๐˜ฎ๐˜ฎ๐˜ฆ๐˜ณโ€™๐˜ด ๐˜ธ๐˜ณ๐˜ช๐˜ต๐˜ช๐˜ฏ๐˜จ. ๐˜ˆ๐˜ณ๐˜ต ๐˜ค๐˜ณ๐˜ฆ๐˜ฅ๐˜ช๐˜ต: ๐˜›๐˜ข๐˜ฏ๐˜บ๐˜ข ๐˜Ž๐˜ฐ๐˜ฎ๐˜ฆ๐˜ญ๐˜ด๐˜ฌ๐˜ข๐˜บ๐˜ข (@tanya) #ArtificialIntelligence #Leadership #Transformation
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Your AI teams are learning in weeks. Your investment committee still funds them once a year. This may be the most expensive mismatch in your AI strategy. A thread.
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Picture a team discovering a breakthrough workflow in February. They need new integration capacity in March. The budget window opens in November. By then, another team may have built a workaroundโ€”or a competitor may have moved.
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The answer isn't unlimited AI spending. It's smaller funding tranches, explicit stop rules and decisions based on evidenceโ€”not annual promises. If AI learns monthly while capital moves annually, which one is really setting your strategy? #AITransformation
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๐—”๐—บ๐—ฒ๐—ฟ๐—ถ๐—ฐ๐—ฎ ๐—ถ๐˜€ ๐˜๐—ฟ๐˜†๐—ถ๐—ป๐—ด ๐˜๐—ผ ๐—บ๐—ฎ๐—ธ๐—ฒ ๐—ฐ๐—ฎ๐—ฟ๐˜€ ๐—ณ๐—น๐˜†. ๐—˜๐˜‚๐—ฟ๐—ผ๐—ฝ๐—ฒ ๐—ถ๐˜€ ๐—ฏ๐—ฟ๐—ถ๐—ป๐—ด๐—ถ๐—ป๐—ด ๐—ฏ๐—ฎ๐—ฐ๐—ธ ๐Ÿญ๐Ÿต๐Ÿฐ๐Ÿด. One is experimenting with the limits of engineering. The other is reinventing nostalgia. Different products, different purposes. But the contrast made me think about something much bigger. Imagine a 50-year-old European man. Married. Two children. Successful career. Yet he still lives in his fatherโ€™s house. He pays most of the bills. But his father makes the decisions. Who gets a key to the house. How the family spends its savings. Which risks are acceptable. Whether the old heating system should be replaced. When things go wrong, his father explains why every decision was necessary. His mother reassures everyone that there was never a better alternative. Meanwhile, the bills keep rising. The house deteriorates. The children wonder what kind of future awaits them. The son complains endlessly. ๐—•๐˜‚๐˜ ๐—ต๐—ฒ ๐—ป๐—ฒ๐˜ƒ๐—ฒ๐—ฟ ๐—บ๐—ผ๐˜ƒ๐—ฒ๐˜€ ๐—ผ๐˜‚๐˜. Because leaving means making decisions. Taking risks. Accepting failure. And losing the luxury of blaming someone else. Does this sound familiar? After decades working with European companies on technology and transformation, Iโ€™ve seen a similar contradiction. We celebrate innovation. Until someone proposes something genuinely disruptive. Then come the committees, approvals, risk assessments and requests for guarantees. Everyone wants progress. Few want to own the consequences. Nearly 200 years ago, Alexis de Tocqueville warned about democracies that could keep their citizens in a permanent state of childhood. ๐—ฃ๐—ฒ๐—ฟ๐—ต๐—ฎ๐—ฝ๐˜€ ๐—˜๐˜‚๐—ฟ๐—ผ๐—ฝ๐—ฒโ€™๐˜€ ๐—ฟ๐—ฒ๐—ฎ๐—น ๐—ฝ๐—ฟ๐—ผ๐—ฏ๐—น๐—ฒ๐—บ ๐—ถ๐˜€๐—ปโ€™๐˜ ๐˜๐—ต๐—ฎ๐˜ ๐—ผ๐˜‚๐—ฟ ๐—น๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€ ๐˜๐—ฟ๐—ฒ๐—ฎ๐˜ ๐˜‚๐˜€ ๐—น๐—ถ๐—ธ๐—ฒ ๐—ฐ๐—ต๐—ถ๐—น๐—ฑ๐—ฟ๐—ฒ๐—ป. ๐—œ๐˜โ€™๐˜€ ๐˜๐—ต๐—ฎ๐˜ ๐˜„๐—ฒโ€™๐˜ƒ๐—ฒ ๐—ฏ๐—ฒ๐—ฐ๐—ผ๐—บ๐—ฒ ๐—ฐ๐—ผ๐—บ๐—ณ๐—ผ๐—ฟ๐˜๐—ฎ๐—ฏ๐—น๐—ฒ ๐—ฏ๐—ฒ๐—ถ๐—ป๐—ด ๐—ผ๐—ป๐—ฒ. We demand freedom, then ask governments to protect us from every consequence of exercising it. And perhaps thatโ€™s why the future increasingly feels like something happening elsewhere. ๐—ช๐—ต๐—ฎ๐˜ ๐—ถ๐—ณ ๐—˜๐˜‚๐—ฟ๐—ผ๐—ฝ๐—ฒ ๐—ฑ๐—ผ๐—ฒ๐˜€๐—ปโ€™๐˜ ๐—ป๐—ฒ๐—ฒ๐—ฑ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—ฝ๐—ฟ๐—ผ๐˜๐—ฒ๐—ฐ๐˜๐—ถ๐—ผ๐—ป, ๐—ฏ๐˜‚๐˜ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—ฎ๐—ฑ๐˜‚๐—น๐˜๐˜€ ๐˜„๐—ถ๐—น๐—น๐—ถ๐—ป๐—ด ๐˜๐—ผ ๐˜๐—ฎ๐—ธ๐—ฒ ๐—ฟ๐—ฒ๐˜€๐—ฝ๐—ผ๐—ป๐˜€๐—ถ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜†? #Europe #Innovation ๐˜๐˜ช๐˜ฅ๐˜ฆ๐˜ฐ ๐˜ฆ๐˜ฅ๐˜ช๐˜ต: @๐˜š๐˜ฑ๐˜ณ๐˜ฆ๐˜ฆ๐˜ฃ๐˜ข๐˜ฃ๐˜บ๐˜ญ๐˜ฐ๐˜ฏ (๐˜Ÿ). ๐˜๐˜ฐ๐˜ฐ๐˜ต๐˜ข๐˜จ๐˜ฆ: ๐˜›๐˜ฆ๐˜ด๐˜ญ๐˜ข ๐˜™๐˜ฐ๐˜ข๐˜ฅ๐˜ด๐˜ต๐˜ฆ๐˜ณ & ๐˜Š๐˜ช๐˜ต๐˜ณ๐˜ฐ๐˜ฆฬˆ๐˜ฏ ๐Ÿค๐˜Š๐˜.
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Your next AI strategy may be constrained by a data-centre decision made years ago. Boards discuss models and agents. Far fewer ask where those systems can run, at what cost and under whose control. That's a strategic blind spot. A thread. #AIInfrastructure
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The answer isn't 'move everything on-premises' or 'put everything in the cloud.' It's deliberate placement of workloads based on latency, economics, resilience, sovereignty and flexibility. Hybrid-by-design beats hybrid-by-accident.
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For decades, infrastructure was expected to follow business strategy. In the AI era, infrastructure may determine which strategies are possible. Why is that still treated as a technical conversation rather than a board decision? #Strategy
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Consulting has an uncomfortable AI problem. If clients can generate research, slides and first-draft strategies themselves, why should they keep paying us the same way? The answer isn't 'because our prompts are better.' A thread. #Consulting
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The valuable work moves closer to decisions and execution: redesigning workflows, changing incentives, building capabilities and standing behind outcomes. A recommendation the client cannot implement is becoming harder to sell as expertise.
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The real threat to consulting isn't that AI gets better at writing slides. It's that clients start asking why they paid for slides in the first place. Would your firm still win if every client had access to the same models? #Leadership
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