@M2W_Conference

M2W-The Marketing to Women Conference gives you the tools to increase your brand’s share of the largest, most lucrative, most active market of all: Women!

 New York City
m2w.biz
Joined January 2010
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79Media
You Had One Job: Basic Customer Experiences That Failed Miserably ow.ly/vDHp30mNem2
Facing Sales Slump, Automotive Brands Can Win By Adding Value In The Digital Shopping Journey ow.ly/zKK730mNelg
Why direct-to-consumer brands say no to Cyber Monday discounts ow.ly/DByB30mNdxc
Dead Malls And Boutique Bra Fittings: The Reinvention Of Retail ow.ly/g5AQ30mMiQV
10 Things Cyber Week Reveals About U.S. Consumers ow.ly/WcJC30mMiJj
Cyber Monday 2018 Is the New Day to Beat in Ecommerce ow.ly/Uhld30mMiKK
The holiday engagement strategies you need to be using ow.ly/n2Qz30mMiBM
6 Retailers That Went Experiential In 2018 ow.ly/TjWN30mCoAF
According to the National Retail Federation, the average person will spend $1,007.24 this holiday season ow.ly/GPlg30mCisD
Even social networks are struggling with influencer marketing ow.ly/2zFV30mBROT

Even social networks are struggling with influencer marketing

In the aftermath of news that Snap's agency is suing an influencer, HYPR Brands' Gil Eyal expects to see a shift in the way influencers are activated and compensated.

marketingdive.com
Marketing Today: Dave Knox On What Disruption Means For Companies Big And Small ow.ly/kqIp30mBRMP

Marketing Daily: Marketing Today: Dave Knox On What Disruption Means For Companies Big And Small

Marketer, consultant, and author, Knox's book "Predicting the Turn" was a WPP Atticus Awards Grand Prix winner in 2017.

mediapost.com
How @theSkimm Mobilizes Female Millennials to Make Informed Decisions ow.ly/6yRh30mzWyn
Alibaba sets Singles' Day record with $31 billion in sales ow.ly/3AT630mzWBy
Amazon Offers Free Shipping, Releases New Toy Catalog for Holiday Shopping ow.ly/gHXp30mzWF9
Five Secrets to Winning Women’s Trust in Your Brand ow.ly/WRLc30mzWso
Porsche Targets Younger Drivers, More Females ow.ly/HQjI30mwEN4

Marketing Daily: Porsche Targets Younger Drivers, More Females

In new campaign, a real-life wedding is held in the backseat of a Cayenne traveling 70+mph on a racetrack at the Porsche Experience Center.

mediapost.com
Auto brands lead in adoption of interactive, mobile video ads, study finds ow.ly/ZpiA30mwELx
Macy's creates personalized Instagram gift guides for holiday shoppers ow.ly/mVh130mwEKm

Macy's creates personalized Instagram gift guides for holiday shoppers

The shoppable carousel ads are part of a social- and mobile-heavy seasonal push that also includes a snow globe on Pinterest filled with hidden gifts. 

marketingdive.com
The Top 10 Experiential Retail Trends For The 2018 Holiday Season ow.ly/eleX30mwEGG
4 Fixes for the Disconnect Between Marketing and the Customer Experience ow.ly/Il1U30mwEwE
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