@Lugotype

Independent designer. Prev: Head of Brand @Pitch. Made @Semplicelabs & @thedeskmagazine. Jury member @awwwards @ddaward. Good with computers.

 Berlin, Germany
luyu.co
Joined January 2014
  • Tweets1K
  • Following136
  • Followers2.8K
100Media
New website LIVE! Visit: luyu.co/ After 4+ years I finally redesigned my portfolio, featuring some new (and old) work. Of course, built with @semplicelabs. Typefaces: @NikolasType @MilieuGrotesque
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I'll be speaking at @awwwards conference in AMS later this week. Hope to see you there!
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My next career goal is to become Head of Off-Brand. Need help to stay off brand? You know where to find me.
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10+ years in design and the 2 hardest things for me are still: - Create a collage of images - Make all logos appear the same size in a logo wall
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Today was a productive day.
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Some of my ex-colleagues and friends got laird off today from @Pitch. They are some of the most talented and lovely humans I’ve worked with. So if you are hiring, take a look at this and you might find the next star for your team: tinyurl.com/pitch-alumni
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I ask myself the exact same question everytime I use @DHLGlobal
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Best part of travelling is coming home 🥰
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Copywriters are underappreciated.
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Designers in the world we are united.
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Like one’s salary, your Uber rating is always lower than you’d expect. How come I’m not 5 star?! I’m literally the perfect passenger ☹️
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How do you use a standing desk without putting all weights to 1 leg? 😅
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Last couple of days, I've heard a few times from startup CEOs that 'it's hard to find great product designers, but it's even harder to find great brand designers'. Is it common? If yes, why are brand designers generally compensated less than product designers? 🤔
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Freelancer friends: do you charge for the first call? (get to know the project, scope and people etc) Or: If you get a lot of requests how do you filter out the ones that are serious & interesting?
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Just re-designed my invoice. First step to a successful freelance biz?
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Today is my last day @Pitch as the Head of Creative Studio/Head of Brand, and my team surprised me with this lovely farewell video. It's been a real honor to work with such inspiring & talented people - thank you all so much! 🥰
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Next step: I'm going 🌟 Freelance! 🌟 again! It's about time to start a challenge. Reach out for collaboration on: Web design, product design, branding, art direction.
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Lu Yu retweeted
Pitch
@Pitch8 Apr 2022
We’re looking for a leader for Pitch’s world-class marketing design team! 🧑‍🎨 Mentor and guide a team of designers, animators, & copywriters 🎨 Craft & execute marketing campaigns across mediums 😎 Design processes that help us produce standout work grnh.se/7a6b12f02us
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Crazy! I just won the most prestige award - Semplice portfolio of the year! Pog
Semplice™
@semplicelabs27 Jan 2022
Replying to @semplicelabs
"What happens when a person who helped built Semplice creates her own portfolio with Semplice? You've gotta see for yourself." Congratulations to @Lugotype, one of our 12 Best of 2021 award winners 🎉
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The poster I did with @christophgromer is available on @withFND 🥰 foundation.app/@gromer.png/~…
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Christmas shopping goal
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