In our latest article, Valentina Vasileva, Business Performance Manager at Luau, explains what Google's updated Business Profile naming rules mean for international hotels managing their names across different markets. Read more: 👉 luaugroup.com/google-busines…

𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 𝐋𝐨𝐜𝐚𝐥 𝐒𝐞𝐚𝐫𝐜𝐡 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬? We share our latest articles, industry observations, and research on LinkedIn, where we explore the topics behind our work in greater depth: 👉 linkedin.com/company/3671692… #LocalSEO #Insights #Hospitality

𝐖𝐡𝐚𝐭 𝐆𝐨𝐨𝐠𝐥𝐞’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐀𝐈 𝐒𝐞𝐚𝐫𝐜𝐡 𝐔𝐩𝐝𝐚𝐭𝐞𝐬 𝐌𝐞𝐚𝐧 𝐟𝐨𝐫 𝐇𝐨𝐭𝐞𝐥𝐬 & 𝐑𝐞𝐬𝐭𝐚𝐮𝐫𝐚𝐧𝐭𝐬 Read the full article to learn why AI can only work with the information you provide: 👉 luaugroup.com/google-ai-sear… #HospitalityBusinesses #AIsearch

Discover what negative reviews can reveal about your customers and how businesses can turn recurring feedback into opportunities for improvement in our full article: 👉 luaugroup.com/negative-revie… #NegativeReviews #ReviewManagement #CustomerExperience #OnlineReputation #LocalSEO

𝐓𝐡𝐢𝐧𝐤 𝐓𝐰𝐢𝐜𝐞 𝐁𝐞𝐟𝐨𝐫𝐞 𝐃𝐞𝐥𝐞𝐭𝐢𝐧𝐠 𝐎𝐥𝐝 𝐆𝐨𝐨𝐠𝐥𝐞 𝐏𝐨𝐬𝐭𝐬 ⚠️ Not every Google Post needs to be deleted once an event or promotion ends. Older posts can still provide useful context, while outdated or inaccurate content should be reviewed and, where necessary, edited or removed. In his latest article, Stefan Ivanov, Manager, Client Communications at Luau, explores what hotels should consider when managing older content: 𝐊𝐞𝐲 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬: ✔ Old posts don’t always need to be deleted ✔ They can still provide useful business context ✔ Review existing content for relevance and accuracy ✔ Edit or remove outdated information when needed 💡 𝐋𝐮𝐚𝐮 𝐈𝐧𝐬𝐢𝐠𝐡𝐭: Managing Google Posts is not simply about publishing new content - it also involves regularly reviewing existing posts to ensure they remain accurate, relevant, and appropriate for your Business Profile. 👉 Thinking about deleting old Google Posts? Read the full article to discover what businesses should consider before removing them: luaugroup.com/old-google-pos… #GoogleBusinessProfile #GooglePosts #LocalSEO #Content #AccommodationBusinesses

🌍 𝐒𝐭𝐚𝐲 𝐢𝐧 𝐭𝐡𝐞 𝐋𝐨𝐨𝐩. 𝐒𝐭𝐚𝐲 𝐈𝐧𝐟𝐨𝐫𝐦𝐞𝐝. The world of Local SEO is constantly evolving, and staying informed can make all the difference. At Luau, our team of specialists regularly shares practical insights, industry updates, and best practices to help businesses navigate Google Business Profile management, local search visibility, online reputation, and much more. From understanding Google Maps and optimising your Business Profile to keeping up with the latest developments in Local SEO, our Blog provides valuable insights for businesses at every stage of their journey. 💡 Every article is written by our specialists, who combine industry knowledge with hands-on experience to deliver practical guidance you can apply. Explore our Blog and discover the latest insights from our team: 👉 luaugroup.com/blog/ #LocalSEO #Newsletter #LocalSearch #GoogleBusinessProfile #OnlineReputation

5 𝐓𝐡𝐢𝐧𝐠𝐬 𝐭𝐨 𝐊𝐧𝐨𝐰 𝐀𝐛𝐨𝐮𝐭 𝐇𝐨𝐰 𝐕𝐢𝐝𝐞𝐨 𝐈𝐬 𝐂𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐆𝐨𝐨𝐠𝐥𝐞 𝐌𝐚𝐩𝐬 🎥 1️⃣ 𝐕𝐢𝐝𝐞𝐨 𝐚𝐩𝐩𝐞𝐚𝐫𝐬 𝐞𝐚𝐫𝐥𝐲 𝐢𝐧 𝐭𝐡𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐣𝐨𝐮𝐫𝐧𝐞𝐲 On mobile devices, videos can appear within the first elements of the Google Maps media carousel, making them one of the first visual touchpoints users see. 2️⃣ 𝐃𝐲𝐧𝐚𝐦𝐢𝐜 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐩𝐫𝐨𝐯𝐢𝐝𝐞𝐬 𝐠𝐫𝐞𝐚𝐭𝐞𝐫 𝐜𝐨𝐧𝐭𝐞𝐱𝐭 Unlike static images, videos capture movement and atmosphere, helping customers better understand a business before they visit. 3️⃣ 𝐌𝐨𝐛𝐢𝐥𝐞 𝐦𝐚𝐤𝐞𝐬 𝐯𝐢𝐝𝐞𝐨 𝐞𝐯𝐞𝐧 𝐦𝐨𝐫𝐞 𝐢𝐦𝐩𝐚𝐜𝐭𝐟𝐮𝐥 Autoplay introduces video early in the browsing experience, increasing the likelihood that users will engage with visual content. 4️⃣ 𝐕𝐢𝐝𝐞𝐨 𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐬 𝐩𝐫𝐨𝐟𝐢𝐥𝐞 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 While videos are not a direct ranking factor, they contribute to a more complete, informative, and up-to-date Google Business Profile. 5️⃣ 𝐕𝐢𝐝𝐞𝐨 𝐬𝐡𝐨𝐮𝐥𝐝 𝐛𝐞 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐧𝐠𝐨𝐢𝐧𝐠 𝐩𝐫𝐨𝐟𝐢𝐥𝐞 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 Regularly updating videos helps ensure your profile accurately reflects your current facilities, services, and customer experience. Discover why video is becoming an increasingly important part of Google Maps and what it means for your Google Business Profile in our full article: 👉 luaugroup.com/google-busines… #GoogleMaps #GoogleBusinessProfile #LocalSEO #VideoContent #LocalSearch

𝐖𝐡𝐚𝐭 𝐍𝐞𝐠𝐚𝐭𝐢𝐯𝐞 𝐑𝐞𝐯𝐢𝐞𝐰𝐬 𝐑𝐞𝐯𝐞𝐚𝐥 𝐀𝐛𝐨𝐮𝐭 𝐘𝐨𝐮𝐫 𝐋𝐨𝐜𝐚𝐥 𝐒𝐞𝐚𝐫𝐜𝐡 𝐏𝐫𝐞𝐬𝐞𝐧𝐜𝐞⭐ Negative reviews can reveal more than customer dissatisfaction - they can provide valuable insights into customer expectations, reputation, and areas for improvement. Kamena Ivanova, Client Communications Specialist at Luau, explores why review management is important for maintaining a strong local search presence. 🟢𝐊𝐞𝐲 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬: ✔ Reviews influence customer trust and decisions ✔ Feedback can highlight areas for improvement ✔ Policy-violating reviews may be eligible for removal ✔ Monitoring and responding help businesses manage their reputation 💡𝐋𝐮𝐚𝐮 𝐈𝐧𝐬𝐢𝐠𝐡𝐭: Negative reviews provide valuable insights into customer expectations and can highlight areas where businesses can improve their products, services, and overall customer experience. Learn what your reviews reveal about your local search presence and how feedback can help drive improvements:👉 luaugroup.com/negative-revie… #CustomerExperience #LocalSEO #ReviewManagement #GoogleBusinessProfile #OnlineReputationManagement

💡 𝐓𝐢𝐩 𝐨𝐟 𝐭𝐡𝐞 𝐌𝐨𝐧𝐭𝐡 Learn how to recognise Google Business Profile restrictions, suspensions, and visibility issues - and what they mean for your business in our full article: 👉 luaugroup.com/google-busines… #GBP #BusinessManagement #BusinessRestrictions #LocalSEO

5 𝐓𝐡𝐢𝐧𝐠𝐬 𝐭𝐨 𝐊𝐧𝐨𝐰 𝐀𝐛𝐨𝐮𝐭 𝐇𝐨𝐰 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐈𝐬 𝐒𝐡𝐚𝐩𝐢𝐧𝐠 𝐋𝐨𝐜𝐚𝐥 𝐒𝐞𝐚𝐫𝐜𝐡 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 📱 1️⃣ 𝐒𝐨𝐜𝐢𝐚𝐥 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐚𝐧 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞 𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 Google may use social media content as “justifications” - additional information that helps explain why a business is relevant to a search. 2️⃣ 𝐓𝐢𝐦𝐞𝐥𝐲 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐚𝐧 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐥𝐨𝐜𝐚𝐥 𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐲 Event announcements, menu updates, and other time-sensitive posts can appear in Google Local results shortly after being published. 3️⃣ 𝐂𝐨𝐧𝐭𝐞𝐱𝐭 𝐦𝐚𝐭𝐭𝐞𝐫𝐬 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐞𝐯𝐞𝐫 Google’s AI can analyse captions, images, and timing references such as “today” or “tonight” to better understand the relevance of social content. 4️⃣ 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐚𝐜𝐭𝐢𝐯𝐢𝐭𝐲 𝐜𝐚𝐧 𝐬𝐢𝐠𝐧𝐚𝐥 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞 Regular and accurate posting may help demonstrate that a business is active and provide stronger signals about its current offering. 5️⃣ 𝐒𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐬 𝐚 𝐦𝐨𝐫𝐞 𝐜𝐨𝐦𝐩𝐥𝐞𝐭𝐞 𝐥𝐨𝐜𝐚𝐥 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞 Relevant, descriptive, and up-to-date content can contribute to stronger local discoverability and help customers find businesses at the right moment. Explore how social media activity connects with Local SEO and what this means for your business’s visibility in our full article: 👉 luaugroup.com/social-media-l… #SocialMedia #LocalSEO #BusinessVisibility #ContentCreation #DigitalMarketing

𝐕𝐢𝐝𝐞𝐨 𝐓𝐚𝐤𝐞𝐬 𝐂𝐞𝐧𝐭𝐫𝐞 𝐒𝐭𝐚𝐠𝐞 𝐢𝐧 𝐆𝐨𝐨𝐠𝐥𝐞 𝐌𝐚𝐩𝐬: 𝐖𝐡𝐚𝐭 𝐈𝐭 𝐌𝐞𝐚𝐧𝐬 𝐟𝐨𝐫 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 🎥 Google Maps is a competitive visibility space where user behaviour influences which businesses get attention. Video content is becoming part of that early decision-making layer. Desislava Ivanova, Manager, Client Communications at Luau, explains how video is now integrated into the early visual structure of Google Business Profiles. 🎬 𝐊𝐞𝐲 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬: – Video appears early in the Google Maps media carousel – On mobile, it can be shown as the first or second visual element – Autoplay increases immediate visibility – Video provides context that images alone cannot always deliver – It supports a more complete profile experience 💡𝐋𝐮𝐚𝐮 𝐈𝐧𝐬𝐢𝐠𝐡𝐭: Video is no longer considered as decorative content. It contributes to how Google evaluates credibility, engagement, and real-world consistency across a business profile. See how video is changing the way users evaluate businesses on Google Maps before they even make a decision: 👉 luaugroup.com/google-busines… #GoogleMaps #GBP #LocalSEO #DigitalMarketing #VideoContent

𝐓𝐢𝐩 𝐨𝐟 𝐭𝐡𝐞 𝐦𝐨𝐧𝐭𝐡 📍 Learn why some businesses appear on Google Maps while others don’t - and what factors influence visibility. Explore the full article: ➡️ luaugroup.com/google-maps-pi… #LocalSEO #GoogleMaps #Visibility #LocationPin #BusinessManagement

𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐆𝐨𝐨𝐠𝐥𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐑𝐞𝐬𝐭𝐫𝐢𝐜𝐭𝐢𝐨𝐧𝐬, 𝐒𝐮𝐬𝐩𝐞𝐧𝐬𝐢𝐨𝐧𝐬, 𝐚𝐧𝐝 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐈𝐬𝐬𝐮𝐞𝐬 🔒 Google Business Profile is a key driver of local visibility, but restrictions, limitations, or suspensions can impact how it appears on Google Search and Maps. In her latest article, Yolina Docheva, Client Communications Specialist at Luau, explains the types of restrictions businesses may encounter and what they mean in practice. ⚠️ 𝐊𝐞𝐲 𝐬𝐜𝐞𝐧𝐚𝐫𝐢𝐨𝐬: – Review Pausing: temporary restrictions affecting review functionality – the ability to receive or reply to reviews – Restricted or Limited Functionality: situations where certain core features, edits, or updates may not function as expected – Suspended or Access Restricted Profiles: formal enforcement affecting management access or public visibility 💡 𝐋𝐮𝐚𝐮 𝐈𝐧𝐬𝐢𝐠𝐡𝐭: Maintaining a healthy Google Business Profile requires continuous attention. Accurate information, compliant activity, and regular checks help protect long-term visibility. Explore the full article for more insights: 👉 luaugroup.com/google-busines… #GoogleBusinessProfile #ProfileRestrictions #ProfileSuspension #GoogleSearch #LocalSEO

𝐅𝐫𝐨𝐦 𝐒𝐨𝐜𝐢𝐚𝐥 𝐏𝐨𝐬𝐭𝐬 𝐭𝐨 𝐒𝐞𝐚𝐫𝐜𝐡 𝐑𝐞𝐬𝐮𝐥𝐭𝐬: 𝐀 𝐍𝐞𝐰 𝐋𝐚𝐲𝐞𝐫 𝐨𝐟 𝐋𝐨𝐜𝐚𝐥 𝐒𝐄𝐎 📱🔍 Social media activity is becoming increasingly connected to local search visibility. Recent observations show that social posts can surface directly within Google Local results, helping businesses appear more relevant for real-time searches. In her latest article, Valentina Vasileva, Business Performance Manager at Luau, explores how Google is increasingly using social content as part of local discovery and interpreting business activity in real time. 🟢 𝐊𝐞𝐲 𝐨𝐛𝐬𝐞𝐫𝐯𝐚𝐭𝐢𝐨𝐧𝐬: ✔ Social posts are appearing as Google search “justifications” ✔ Event and menu updates surfaced in Google results shortly after publishing ✔ Google AI appears to interpret captions, images, and timing cues contextually ✔ Consistent posting may signal business activity and relevance ✔ Timely content can support local discoverability 💡 𝐋𝐮𝐚𝐮 𝐈𝐧𝐬𝐢𝐠𝐡𝐭: Social platforms are no longer just for engagement – they are shaping real-time local search visibility. Understand how social content is becoming part of the signals that shape local search visibility: 👉 luaugroup.com/social-media-l… #LocalSearch #GoogleLocalResults #SEOInsight #SocialMediaStrategy #LocalSEO

Explore why Google is strengthening its review policies and reshaping standards for authenticity, trust, and visibility, and what this means for the hospitality industry. Read the full article here: 👉 luaugroup.com/google-review-… #OnlineReputation #GoogleReviews #HospitalityIndustry #CustomerTrust #LocalSEO