
@Sportico Top 50 SportBusiness Twitter accounts • MSc Economics & Management • SportsBiz • FootballFinance
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Newcastle United has agreed a multi-year partnership with Corpay, Inc., a global leader in foreign exchange (FX) and international corporate payments. The deal names Corpay’s Cross-Border business as the club’s Official FX and Cross-Border Payments Partner.
Chelsea's partnership with GAC marks another step in the Chinese automaker's expansion into the European market. In previous years, Chelsea held negotiations with Chery International regarding a sleeve sponsorship deal, but without success.
Igaming operator DAZN Bet has become the official betting partner of Spanish football club Atlético Madrid in Spain through a new partnership. The multi-year deal will entail the creation of exclusive initiatives, content and experiences for fans.
IREN has officially become a sponsor of Real Madrid. The Madrid-based club has announced that a company in the AI cloud and data center sector - founded in Australia and listed on the Nasdaq - will become its "Official AI Cloud Partner."
Spanish low-cost Vueling has renewed its sponsorship of LaLiga outfit Athletic Club until 2030, with the Spanish airline's logo moving from the shorts to the sleeve of the men's first-team match shirt.
EXCLUSIVE: Manchester United has issued a request for proposals to develop the commercial plan for its new stadium and potentially sell the naming rights to the venue sportbusiness.com/news/exclu…
🌐 Sponsors origin
🟦 Manchester City
🇦🇪 Etihad Airways ✈️
🇩🇪 PUMA 👕
🇨🇳🇸🇨 OKX
🇯🇵 Asahi Super Dry
🏴 Revolut
🇨🇳 BYD
🟦 PSG
🇶🇦 Qatar Airways ✈️
🇺🇸 Nike/Jordan Brand 👕
🇦🇪 Beyond Developments
🇩🇪 Snipes
🇫🇷 ALL Accor
🇷🇼 Visit Rwanda
🚨 The agreement between PSG and the Qatar Tourism Authority from 2011 to 2018 was worth between €100m and €200m annually. Independent valuations conducted by the agencies Repucom and Octagon estimated the value of the contract at €2.78m per year.
🧵Sponsorship income:
🟦 Manchester City €298m
🟦 PSG €199m
Today sees a clash between clubs owned by individuals from the Persian Gulf 🇦🇪 🇶🇦 region who built their commercial might in a similar fashion. Both their current and historical figures are impressive,










