Content Manager @BuzzSumo, reformed TOWIE addict and sour cream pringle devotee.
Brighton, England
Joined June 2009
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Louise Linehan retweeted
The 🔥 SEO & AI Search News of the Week [From #SEOFOMO - June 21, 2026] 👇
1. Microsoft rolls out New AI Visibility Insights in Bing Webmaster Tools: Intents, Topics, Citation Share, Compare
2. Google Cloud Announces The Open Knowledge Format
3. Google: LLMS.txt Files Won't Help Or Hurt Your Search Rankings
4. Google Speaks On Chunking, Site Signals, Content, Paywalls & AI Clicks
5. Zero-Click Searches: Highest in the UK, Lowest in Germany, and France has the Most Efficient Searchers
6. The 3 Layer AI Search Diagnostic & Measurement Matrix: To Help Assess & Measure Presence, Readiness, Business Impact [Workbook]
7. Do AI Assistants Actually Render Your JavaScript when Grounding? We Put It to the Test
8. Why Calling Yourself the Best Could Be Helping Your Competitors Win in AI Search
9. “We Analyzed 137K Sites: 97% of llms.txt Files Never Get Read”
10. What Matters In An AI Prompt? Intent or Keywords?
From specialists like @MalteLandwehr @lilyraynyc @Lou_Linehan @andrealpar @randfish @ErinSimmonsSays @gfiorelli1 @foley_seo, and more!
Also featuring top SEO and AI Search jobs, events tools... check it out: seofomo.co/posts/the-seo-ai-…
Louise Linehan retweeted
Is AI traffic actually better? It's kind of a mixed bag in this study of ~82k websites from @Lou_Linehan ahrefs.com/blog/ai-traffic-q…
Louise Linehan retweeted
Learn about the Great Organic Search Traffic Decoupling and What to Do About it in today's #SEOFOMO TL;DR with special guest @jonoalderson, covering:
* The Great Decoupling Explained By A Googler by @rustybrick
* Google Adds AI Mode Traffic To Search Console Reports by @MattGSouthern
* Welcome to Zero-Click Search. Please Leave Your Traffic at the Door. by @Lou_Linehan
* The New Normal by @Kevin_Indig
* The AI Search Content Optimization Checklist [With Examples + Google Sheets] by yours truly
* The rise of synthetic authority by @jonoalderson
Sponsored by @Similarweb 🙌
Watch the full episode here: youtu.be/N1Eup1sH1fQ?si=B1Bs…
Louise Linehan retweeted
How do you really capture attention and build trust? Check out this tip from a content expert 💡
Want the rest of the expert playbook? We’ve got 5 more powerful tips: shorturl.at/WTEEQ 🚀
Thank you @Lou_Linehan at @ahrefs for sharing!
Louise Linehan retweeted
Yep, I have seen this too. AIOs surged with the March 2025 core update -> AI Overviews Have Doubled (25M AIOs Analyzed)
"The total number of AI Overviews grew by 116% between March 12th (pre-update) and May 6th, according to our database."
And: "Reddit now appears in 5.5% of AI Overviews". ahrefs.com/blog/ai-overview-…
Louise Linehan retweeted
AI Makes Up 0.1% of Traffic, but Clicks Aren’t Everything 🤖👇 Insights from a study by @ahrefs / @Lou_Linehan / Xibeijia Guan
* AI receives roughly the same amount of traffic as Reddit
* Perplexity has overtaken Gemini as a referrer
* Best-of content, product pages, and guides drive the most AI traffic
See more: ahrefs.com/blog/ai-traffic-r…
Louise Linehan retweeted
love this new research from .@Lou_Linehan. check it out if you want to understand AI Overviews better:
~ median keyword difficulty/search volume/traffic potential for AIO/non-AIO SERPs
~ co-occurrence with other SERP features
~ desktop/mobile traffic split
~ dominant intent
and more!
ahrefs.com/blog/ai-overview-…
Louise Linehan retweeted
The 213th Digital Surfer newsletter was just sent with the most important news and resources you need from this past week! 🌊
Great posts and shares this week from:
@dannyashton
@emroth08
@ichbinGisele
@KelseyLibert
@Lou_Linehan
@Okayy_Dan
@VincetheNero
And the creators who went to the Google event
@betweenengland
@CharlestonCraft
@GoAwesomePlaces
@joshtyler
@mountainweekly
@natejhake
@swebermarketing
@TechRaptor
@ThisHouseFresh
@TravelerAddicts
Get all the goodies 👇
#digitalsurfer #seo #ai #digitalmarketing
Louise Linehan retweeted
An insightful AI Overviews analysis from 300K keywords SERPs 👀 by @Lou_Linehan 👇
* AIO keyword Traffic Potential (TP) is 8x smaller than non-AIO SERPs.
* AIO keywords are long-tail, with a phrase length of 4 words vs. 2 words in non-AIO SERPs.
* Informational intent keywords trigger an AI Overview 99.2% of the time.
Read:
ahrefs.com/blog/ai-overview-…
My toxic trait is adding interesting looking articles to a "To read" tab group, hiding the tab group when I don't have time to read them, then starting another "To read" tab group
Louise Linehan retweeted
Now in @ahrefs, if you look at an individual page, you can enable "Content changes" to see when the page content was changed and how the changes impacted traffic.
Louise Linehan retweeted
The sites where people spend time are not the places that send traffic.
Please don't confuse "sent visits according to our analytics" with "has value as a marketing channel."
Louise Linehan retweeted
We already do internal linking well on the @ahrefs blog, but adding a related posts section seems to have helped.
I believe it's because many of the related links are pieces of content that we wouldn’t naturally link to from within the blog content.
ahrefs.com/blog/related-post…
Content Request 🙏
I'm writing an article on PR media lists & I'd love to see your visual/template examples + any comments you have on the criteria you usually include, how you prioritize contacts & any interesting formats
DM me if happy to share – I will ofc reference you! :]
Louise Linehan retweeted
@Lou_Linehan says many PR problems can be avoided with a bit of groundwork at the pre-pitch stage. She shares her strategies and tips from PR experts. bit.ly/3HBhfCW
Louise Linehan retweeted
Here's a super quick but insanely valuable #PRtip anyone looking for easy PR wins should know:
When attempting Reactive PR using expert commentary, have a quick look on @AlsoAsked from @thetafferboy before you go to press.
It updates super fast and can help you provide extra useful context/info for journos on a topic, especially as a story or search topic is in flux based on events or the news.
It also ensures you cover key topical or subject points when attempting to showcase a client or yourself as an expert.
This way you add maximum value for Journalists when outreaching, and genuinely showcase expertise! ✌️🙌🔥
And yes - Kimchi is trending in the news today for weight loss benefits 🤩 You could have your Kimchi and E-A-T today folks 😂. #sorrynotsorry
Want to know anything else about how to use this method?
Ask me below 👀👇 #PR #SEO #EEAT
Louise Linehan retweeted
This fucking rules
Before I forget… #DavidBeckham and I filmed a little something for the Hockey Bowl. We can’t wait for you to see it!! Oh, and Jessica Aniston is going to be in it too!! Kisses xx
#JenniferAniston @UberEats #ad
Louise Linehan retweeted
You may have 99 problems, but a pitch shouldn't be one. @Lou_Linehan presents the most common PR problems when pitching and strategies to avoid them. bit.ly/3HBhfCW
Louise Linehan retweeted
@Lou_Linehan says many PR problems can be avoided with a bit of groundwork at the pre-pitch stage. She shares her strategies and tips from PR experts. bit.ly/3OgRSKo
