You could be working a soulless retail job right now
Remember that when you’re about to crash out from Meta duplication bugs
If someone lies to your face and then pretends they did nothing wrong OR ignores you when you bring it up…
Is that a burned bridge?
This is the only video game to release in 10+ years where I will happily take a week off work to enjoy.
Been looking forward to it since I was 11 years old.
Yes, Skyrim is THAT old.
If you exhaust an audience cohort on Meta (even though you're targeting broad), here's what happens:
1) Your frequency rises
2) If not excluded, the % of ad spend targeting existing customers goes up
3) CPMs go up
Here's 4 ways to solve:
1) Change up your messaging. This can be a combination of marketing angles, positive/negative framing, problem VS solution aware, etc.
2) Change up the creative format. Pixar VS paper mashup. Testimonial VS Founder. Different strokes for different folks.
3) Build custom landing pages with Claude or GPT that match your top ads 1:1. A headline that aligns with what's mentioned in your video. Even down to images of the same talent.
4) Test partnership ads with the same winners and messaging.
So the Learjet crash was about 2 miles from my house.
Entire street is blocked.
RIP to all those who passed.
But I’ll say this…
Under no circumstances would I be setting foot on a private plane with a 20 year old co-pilot.
Man or woman.
Running daily or weekly standup calls 9 AM Monday morning...
TOP of the list of DUMBEST things a company can do for culture building.
1) Nobody wants to be on a meeting Monday morning.
2) You're rarely getting people functioning at their best.
3) They're usually filled with a bunch of "haiiiii, how was your weekend!?" small talk, and info about departments you have no use for, ever.
4) These meetings usually require prep work, context building, and planning... forcing people to work on weekends or super early on Monday.
5) For some people, it ruins their Sunday afternoon and evening, knowing they have a pointless or stressful call first thing the very next morning.
Let people ease into their week.
I'm not saying have ZERO meetings on Mondays. Not saying you shouldn't have a standup. Not saying people shouldn't be checking performance or tasks from last week and relaying.
But for the love of god,
It doesn't need to be 9 AM.
Rant over.
Here's my full Performance Creative org chart recommendations depending on the size of your E-Com brand or ad agency.
I also included my software stack AND compensation guidelines.
I've observed dozens of internal team structures over 8 years. These are the best.
Rather than providing any evidence or proof of claims, @CJSlattery has called me:
- Dogshit
- Salty
- An "absolute psycho"
Full character attacks from a man child it seems, rather than cordially discuss my take on his job post.
And then blocked me so I can't defend myself publicly.
Rather than address why 70+ people resonated with my message, why you're underpaying 50%+ below market value for a CS, or why you believe 3+ years of experience is required for a junior creative strategist position.
Easier to just convince people I'm a terrible human.
1000 IQ play, Collin.
Last 24 hours:
- Turned 27 🥂
- Called out a terrible hiring post from a popular DTC agency owner here on X
- He told me I was dogshit, salty, and that I begged for a job (attacking my character rather than my argument)
- Gained like 40 new followers (welcome!)
Community service has been fulfilled boyos
This is exactly why I almost never suggest working with generalist agencies.
You’re paying $15k+/month to have some junior $2k/month strategist throw a bunch of shit at a wall with your own ad dollars.
If an agency underpays on talent, they will under service your account.
Working fathers/mothers, question for you:
Unless you're rich, it's impossible to be FULLY there for your kids while you're working a 8-6 or building a business...
How do you ever have time to go to drop them off, pick them up, go to sports games, etc
Am I wrong?
As a media buyer/creative strategist who has generated $250M+
Being 4.7% better than your current media buyer is worth potentially dozens of basis points of profit/90-day contribution margin at your scale.
Plus, as the Founder, you should NOT be in your ad account every day. Waste of time. You're the visionary. You need to work ON the business, not IN. Higher ROI.
Pay a G like me $10k/month and go build other revenue streams that make the business $50k/month with the time and mental bandwidth, while also getting a performance boost.
Pro business tip for you young bucks out there...
If someone disrespects your time,
That DOES NOT mean you cannot work with them ever again.
Don't burn bridges.
It just means, no more FREE shit.
No more catch-up calls. Long emails. iMessage/Whastapp Q/A.
"Here's the invoice. Let me know once it's paid and I'll be happy to chat!"
They play on YOUR terms, or no terms at all!
"I didn't get this luxury when I was raising a family, so the new generation should suffer like I did."
Classic out of touch boomer B.S.
Remote work is far better AND healthier for most working families.
If you don't go outside before or after work, that's on you.












