Are you a runner who loves gear and wants better recommendations for you and from people like you? Check out Bluubird, a company I've been working with! The app is free to download/use, and you might get a chance to try out some sweet gear!

Some news: I've joined @Ola_Capital as a senior advisor! Ola is a new early-stage fund led by @DrRichardHansen, investing in endurance and outdoor performance companies. Richey is a clinician who also coaches an Olympic development team here in Boulder, and the fund is built around a thesis I've been living for years: Elite athletes are often the first to adopt what the rest of the world eventually needs; better recovery, earlier diagnostics, and environments engineered for performance and longevity. Ola Capital invests in technologies validated at the highest levels of human performance and helps bring them to everyday consumers, extending not just how long people live, but how well they live. My role is on the go-to-market side, helping founders with positioning, partnerships, and getting in front of the right people in the endurance world. If you're building something in endurance, outdoor, or performance health and you're raising now or in the next few months, I'd love to hear about it. DM me or reach me at [email protected]. And if you know a founder who fits, tag them here!

Took a train up through the English countryside to go visit @ScienceinSport and @Hytrotraining for a tour and @longrunlabs episode, and a great first time meeting @Warren_Hytro and talking shop about the progress of the company that’s bringing blood flow restriction to athletes worldwide. I’m reminded yet again that the best conversations happen in person and that it’s often worth the effort to jump on the flight or take the trip. Today required over five hours of train time plus a few hours in the car, and I’m so glad I did it. Thanks for the chauffeur service, fellas! And shoutout to @jonisportsci for connecting me with both of these awesome companies 😂🫡

Most brands are optimizing their website for AI. That is not where AI is looking. When someone asks an AI model about running shoes, the model does not go to your website. It fans out into seven or eight searches of its own, looks for best of and review content published in the last four months, and pulls from Runner’s World, Reddit, YouTube, and Gear Lab. Your website shows up less than five percent of the time. This is query fan out. And understanding it is the single most important thing a running brand can do right now to show up in the new top of funnel. Full breakdown in our episode of the @longrunlabs Podcast with Michael Rueckert of Centium AI. Listen wherever you get your podcasts.

So much of why I write on the @LongRunLabs substack is to reflect and think through a concept/idea, or a new process, and this piece is no exception! open.substack.com/pub/longru…

Two things build trust in performance nutrition, and neither one is a study. Dr. Marc Bubbs, 25 years with Olympic, NBA, and Premier League programs, on what actually moves an athlete. 🎧 New @longrunlabs with @DrBubbs is out!