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September 4, 1981, Los Angeles began it’s year-long Bicentennial celebrations. This would include sports events and tie-ins, a time-capsule and plaque dedication. It would also be considered a rehearsal for the upcoming Olympic Games, that would take place three years after the Bicentennial in 1984. Helming the festivities was the Los Angeles 200 Committee. This was made up of 44 community leaders, civic figures and businesspeople, led by Jane Pisano, a professor at USC. To bring the activities and events together, and create merchandising opportunities an event symbol was commissioned, with local designer John Follis landing the job. This would be supported by the logan L.A.’s the pLAce. When a group of 44 settlers founded the town on September 4, 1781, they named it El Pueblo de Nuestra Señora la Reina de los Ángeles, The Town of Our Lady the Queen of the Angels. This was in honour of the Catholic Virgin Mary, also referred to as the Queen of Angels, and led to the nickname The City of Angels. Follis’ design reflects this, depicting a winged figure: a stylised angel, combined with a rainbow above. This intended to symbolise the City of the Angels and its cultural diversity. Two versions were created to maximise the merchandising opportunities, one for use on white and another on black. The logo and the slogan were applied to commemorative items and collectables, used in promotional materials across the city, and the Los Angeles Dodgers wore the logo on the sleeves of their uniforms for the 1981 Major League Baseball season. With @logohistories go behind the logos. Explore 200+ more in-depth and meticulously researched stories revealing the design decisions and ideas behind the world’s most iconic logos and important brand identities. Link in the comments

Francine Léger, Canada Discover more Canadian logos at logo-archive.org #logos #branding #logodesign #designhistory #graphicdesign #designinspiration #graphicdesigndaily

Find the largest collection of Japanese concrete logos ever collated 👉 logo-archive.org #logos #branding #icons #japan

So so sweeeet - Masaru Kimura, Chizuru Nakajima, 1993

In 1983, Penn State began developing a new visual identity for its Intercollegiate Athletic Department. The university wanted a single graphic image that could be applied consistently throughout its communications and network of 65,000 students across 22 campuses. A licensing committee also identified an opportunity to generate royalties through a distinctive, protected logo. Roy Parcels of Dixon & Parcels Associates was brought on to the project. At a meeting with football coach Joe Paterno and athletic administrators, the discussion turned to what this lion should look like. Paterno’s preference was clear: “I just don’t like those ones with big teeth and big claws.” A further survey of the university’s coaches reinforced this emphasis on ‘class’ and ‘dignity’. Distinctiveness presented its own challenge. Dixon & Parcels’ research into American collegiate identities found that more than 125 schools used a member of the cat family. Penn State’s lion would need to stand apart while expressing the university’s heritage. Parcels developed around 15 initial designs, with the final design drawing reference close to home: the Nittany Lion statue on the University Park campus, sculpted by Heinz Warneke. A lion was also the mascot for the athletic teams of Pennsylvania State University. The statue informed the design of the stylised lion’s head, which was then enclosed within an oval becoming a distinctive graphic form that could be protected for commercial use. Its simplified contours conveyed strength and dignity, while allowing reproduction in one colour, across different media and at both large and small sizes. Continue reading on the LogoHistories website. #pennstate #logos #branding #logohistories #logoarchive

'Quadrilateral' logos from from Yasaburo Kuwayama's Trademarks & Symbols of the World Volume 2. Discover thousands more logos at logo-archive.org #logos #designtwitter #branding #logodesign #designtwitter

'Circles' logos from from Yasaburo Kuwayama's Trademarks & Symbols of the World Volume 2. Discover thousands more logos at logo-archive.org #logos #designtwitter #branding #logodesign #designtwitter