“I’ll start a channel I just need $100k first so I can go all in” A 20-year-old said this to me at a YouTube event recently. He then proceeded to ask me for investment. I was pretty stunned. This is a worrying trend I'm seeing a lot lately. Here was my response: Doing YouTube costs $0. Don’t have fancy equipment? Many of my creator friends making $1m+ a year shoot videos and thumbnails on their phone. Don’t have a team? Learn to do it all yourself, this in turn will make you a better leader when you do hire. Don’t have money for expensive courses & training? Lots of the info is out there for free on YouTube anyway, and experience is the best trainer. Have a job so you need a safety net before quitting? Don’t quit the job. Start YouTube on the evenings/weekends. I started by doing this. Didn't go all in on YouTube until I was making $80k/year. Thinking you need “start up capital” to do YouTube is stupid. The harsh reality is people are so afraid of posting low quality videos, they use things like this as an excuse. If money wasn’t a problem, he’d find something else to stop him. The way to do YouTube… is by doing YouTube. Just post videos. Share this message.