Content-Driven SEO Experimenter | Fmr. Director @ Tipalti/WorkBoard | Writes @ https://xitter.cf/t.co/0UbwORDDwl
San Francisco, CA
Joined March 2009
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In late 2019, our team wrote an article that 1) stumbled on a new (I think) SEO tactic, 2) outranked PayPal for high-volume branded terms, 3) remains the second-best driver of clicks to our FinTech domain.
It resulted in our second-most-visited piece (next to our homepage)
Everything is quietly becoming something. And here's the part that no one talks about. While AI is quietly becoming an SEO secret weapon, I've been quietly becoming quiet. Why? Because success isn't about noise — it's actually something much deeper, and the answer is surprising.
🤣😂🤣 This wins the SEO internet @CyrusShepard
Hot take: FT Link Builders are not SEO professionals, SEO experts, or even SEOs.
The exception here applies to advanced link building pros who actually practice broader SEO strategies and have a deep level of SEO expertise.
Everyone else is a link peddler posing as an SEO.
Just wrapped up another big FinTech SEO case study!
During the 9 months ahead of Airbase's acquisition by Paylocity, I helped the Airbase team to 2X their non-brand traffic & increase MQLs by 40%.
Read more about how we made it happen below!
bit.ly/3EzBAKy
Feature idea for GCalendar that would exponentially increase its value...
Time Zone comparison
Can you imagine how many people in corporate are task-switching out of GCal just to look up time zone differences multiple times daily?
Someone please steal this idea and solve it.
One thing at a time.
We often get overwhelmed in business.
Goals become bigger than resources.
More projects become tempting.
The best antidote I've found is a Buddhist quote that goes, "tend to the part of the garden you can touch."
SEOs dreading the annual title & h1 tag updates from 2024 to 2025, did you even know there’s a way to update all your tags in less than an hour?
I recently released a tool that makes those title & h1 updates insanely fast!
Curious? Check out the demo bit.ly/4j2X7er
JUST LAUNCHED! 🚀
The SEO productivity tool that I’ve been quietly developing over the last 3+ years is finally open for public beta users.
youtube.com/watch?v=BB6d_sV7…
5. Bypass endless dev tickets and deployment obstacles for simple SEO implementations.
6. Do all of the above for multiple client domains with a single login to the multi-domain dashboard.
As of now, you can claim your lifetime access offer by heading to MetatestLab.com, or register for your lifetime access directly @ lab.metatestlab.com/register.
BIG THANKS to everyone who’s supported this project and taken this journey with me. 🙏
Let's see where she goes!
When you know an SEO project is going to be successful, it's an optimization. When you aren't sure of the outcome, it's an experiment. Most activities we call 'optimizations' are actually SEO tests in disguise. Remember, if it needs to be measured, it's probably an SEO test.
Tuesday motivation. It's gonna be a BIG week of getting SEO things done. Let's do this fam. Focus time! 📈
Former client burned me against the operating agreement.
Now their podcasting rep is asking to be included on my Top SEO Podcasts piece.
I want to be objective here, but honestly, I'd be far more open if they'd have done right by me in the first place.
Don't be shady, folks.
✍🏼 Logan Bryant retweeted
Did you miss our announcement last week?
After months of hard work, we're finally launching Relevance by Digitaloft next month; our solution to solving the relevance issue that SEOs and digital PRs face.
Want a sneak preview? 👇
digitaloft.co.uk/introducing…
Dropbox's automatic login detection is a goddam game-changer 🤯. I'm probably late to the tech party, but I visited Dropbox.com & the site seamlessly logged me in. No login page. No password. No ridiculous 2FA phone app.
Someone please tell me this is the future. 🙏