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"Marketing Buzzwords are powerful....if you know the customer." How the travel industry can maintain value in its communication. #Travel #Marketing #Traveltech #Hospitality #airlines buff.ly/2XX7o1E

"With every great experience a brand provides for a customer, the customer’s needs evolve, and there's the opportunity." How Travel brands Can Copy Netflix's Approach to Inspiring Conversions. #Travel #Marketing #Traveltech #Hospitality #Airline buff.ly/2w5Zfw4

"The real differentiator between the Service Economy and the Experience Economy is revealed in how the consumer spends their time." Service or Experience Economy: What's Your Business. #ExperienceEconomy #Traveltech #PhocusWire #Hospitality buff.ly/2J3eeyp

"Affinity Marketing adds a layer of context that shifts product beyond the material into the experiential - and we're living in an Experience Economy." Affinity Marketing: Amazon's Secret Sauce. #CAPASummit #traveltech #ExperienceEconomy #Hospitality buff.ly/2PORvHa

"The crux of brand loyalty and repeat business is delivering a positive memorable experience." How travels brands define "local" determines customer engagement. #eMergeAmericas2019 #eMergeAmericas #Hospitality buff.ly/2LwlmAL

"The behemoth streaming service offers one product but continues to satisfy 120 million unique customers." How Travel brands Can Copy Netflix's Approach to Inspiring Conversions. #eMergeAmericas2019 #Hospitality #Travel #eMergeAmericas buff.ly/2w5Zfw4

How Travel Brands can maintain value in their communication – An antidote to buzzwords in travel marketing. #FUTREurope #AAHOACON19 #Hotelnews #Traveltech @phocuswire buff.ly/2Pt8xea

What is the new "trust" Airlines need to forge with travellers? A powerful lesson for airlines and travel brands from Aladdin's theme song "A whole new World." #FUTREurope #AAHOACON19 #airlines #Travel buff.ly/2Npo2lu

"The behemoth streaming service offers one product but continues to satisfy 120 million unique customers." How Travel brands Can Copy Netflix's Approach to Inspiring Conversions. #FUTREurope #Hospitality #Travel #AAHOACON19 buff.ly/2w5Zfw4

"One traveler’s generic experience is another’s authentic moment." How travel brands can sell experiences better than Airbnb. #AAHOACON19 #FUTREurope #Hospitality #Digital buff.ly/2NbmNGD