Lifeor

Food for thought : We're at a point where, at least for EU RLCS, a non-official broadcast in a foreign language is doing better numbers organically than the official broadcast (because for some reason, there was no drops activated nor the in game button!) RB's production is also much better this year (remember last time we had an actual desk for online play on the main channel?), and in my eyes more importantly their social media coverage puts to shame the official RLEsports account. We can say it's easier because French speaking players keep dominating the scene but that did not happen overnight : look at how easy it is to get invested in the storylines and our esports through French channels/accounts VS how generic the official RLCS account and everything associated with it is, in comparison. It leads to more French viewers invested -> more players -> more good players. On the other hand, official content does not drive engagement, we're removing broadcast days, the cast is done through a Zoom call... Less non-french viewers -> less players -> less good players. Virtuous circle VS vicious circle : Epic, you make your own bed. If a third party entity like RB is able to market your own product better than the official channels (who have official funding), it's up to you to raise the bar, because they're proving it's possible. And that it can be even bigger!