@LicensingBook

💡FROM IDEAS TO ICONS™ | Est. 1983 | Back in print in The @ToyBook! | Editor-in-Chief @TheRockFather | Follow @ThePopInsider to #FuelYourFandom 💥

 New York, NY
licensingbook.com
Joined May 2009
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  • Followers4.1K
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The toy industry is taking over #NYCC. Panels. Reveals. Collectibles. Licensing. Retail. A Spider-Man world record attempt. And a LOT of ground to cover at the Javits Center. The Toy Book’s guide to NYCC 2026: toybook.com/nycc-the-toy-ind…

NYCC: The Toy Industry Takes Over New York Comic Con 2026

From major product reveals and professional programming to a Spider-Man world record attempt, New York Comic Con is packed with toy industry action.

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THE LICENSING BOOK ® retweeted
THE TOY BOOK ®@ToyBookSep 29
🎄 A Holiday Company is bringing @Jazwares' @squishmallows to @Menards this season as a collection of inflatable holiday decor... toybook.com/squishmallows-ho…

Squishmallows Blow Up the Holiday Aisle at Menards

A Holiday Company is taking Jazwares’ plush powerhouse into seasonal home décor with a new licensed inflatable line.

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THE LICENSING BOOK ® retweeted
THE TOY BOOK ®@ToyBookSep 29
Carve-X is moving to Javits, making it an onsite event during Toy Fair New York 2027... toybook.com/carve-x-toy-fair…

Carve-X Heads to Toy Fair New York 2027

Carve Communications will bring its media-focused product showcase to the Javits Center with immersive play environments built for press, influencers, and content creation.

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Would you look at that... a true icon, gracing the cover of our latest supplement. @SEGA's @sonic_hedgehog continues his 35th anniversary celebration. Forever. Fast. ➡️toybook.com/the-toy-book-202…
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THE LICENSING BOOK ® retweeted
THE TOY BOOK ®@ToyBookSep 1
Our 2026 Fall Toy & Licensing Preview issue is out now, and this one is an epic! Check it out and stay on the pulse of play! toybook.com/the-toy-book-202…

The Toy Book’s Fall Toy & Licensing Preview Issue is Here!

This one’s an epic, so get ready…

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THE LICENSING BOOK ® retweeted
THE TOY BOOK ®@ToyBookJul 23
Yo Joe! The Toy Book's Action, Adventure, & Mystery Issue features @tombraider's Lara Croft teaming up with @Hasbro's @GIJoeOfficial! Get the details, straight from #SDCC... toybook.com/cover-reveal-aug…

SDCC Cover Reveal: G.I. Joe x Tomb Raider's Lara Croft Graces The Toy Book's Action, Adventure, &...

An early look at the fourth issue from The Toy Book's 42nd volume.

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Discovered in The @ToyBook archives: “MCA/Universal is proud to announce… A Steven Spielberg Film: JURASSIC PARK. Coming Summer 1993.” This ad was in the Licensing Limelight section of a 1992 issue. Kenner ended up signing on to make @JurassicPark toys back then.
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THE LICENSING BOOK ® retweeted
THE TOY BOOK ®@ToyBookJul 21
💰 @Hasbro kicked off Q2 earnings season with double-digit growth and raised guidance for the year. Stay on the pulse of play with the full details... toybook.com/hasbro-q2-2026-e…

Hasbro Levels Up Q2 as Magic, Monopoly Go! Fuel 16% Revenue Surge

Strong digital gaming and Consumer Products growth push the company to raise its 2026 outlook.

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THE LICENSING BOOK ® retweeted
THE TOY BOOK ®@ToyBookJul 17
#SDCC is coming, and the toy, game, and licensing industries are showing up in force. Stay on the #pulseofplay with all the details... toybook.com/sdcc-2026-must-a…

SDCC 2026: Must-Attend Toy, Game, and Licensing Industry Programming

What was once purely a consumer show continues to connect with the industry.

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THE LICENSING BOOK ® retweeted
THE TOY BOOK ®@ToyBookJul 20
Consumers can visit @Wendys today for Kids' Meal collectibles featuring @SEGA's Sonic the Hedgehog. #wendys #sega #sonic toybook.com/wendys-sonic-the…

Speedy Service: Wendy’s Brings Sonic the Hedgehog to Kids’ Meal

Wendy’s brings speedy collectibles to its Kids’ Meals through a collaboration with SEGA’s Sonic the Hedgehog.

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THE LICENSING BOOK ® retweeted
THE TOY BOOK ®@ToyBookJul 20
New cheeky collectibles are on the horizon with the new @Hasbro x Butts on Things by @briancookart collaboration. toybook.com/hasbro-butts-on-…

Hasbro Joins Forces with Art Brand Butts on Things For New Licensing Program

This collaboration promises new collectibles and mystery items for 2027.

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THE LICENSING BOOK ® retweeted
THE TOY BOOK ®@ToyBookJul 16
Next year, @Hasbro will launch new toys and products based on @Nintendo's The Legend of Zelda franchise. #hasbro #nintendo #legendofzelda toybook.com/hasbro-legend-of…

Hasbro Reigns Over Hyrule with 'Legend of Zelda' Licensing Deal

Hasbro enters a licensing agreement with Nintendo to develop new products based on the 'Legend of Zelda' franchise.

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THE LICENSING BOOK ® retweeted
THE TOY BOOK ®@ToyBookJul 1
🥁Drumroll... The Toy Book's June Top 10 lists are live! What were the hottest headlines and most searched toys and games last month? Check out the power rankings and stay on the pulse of play... toybook.com/toy-book-june-20…

The Toy Book’s June 2026 Power Rankings: Top Stories and Products

Here are the stories that the toy industry couldn't stop reading and talking about last month.

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THE LICENSING BOOK ® retweeted
THE TOY BOOK ®@ToyBookJul 1
Universal Kids Resort opens today, with special merch for each "land," including costumes, accessories, apparel, and more for kids and their families. toybook.com/universal-kids-r…

Universal Kids Resort Reveals First Look at Character-Inspired Merchandise

New retail experiences featuring Jurassic World, Gabby's Dollhouse, and more debut when the park opens July 1.

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THE LICENSING BOOK ® retweeted
THE TOY BOOK ®@ToyBookJul 1
This summer, @Round1USA expands its offerings with a 'One Piece' collaboration, featuring themed prizes, exclusives, and more. #anime #round1 #onepiece toybook.com/round1-one-piece…

Round1 Offers ‘One Piece’ Exclusives at U.S. and Japan Locations 

Round1 expands its offerings with a ‘One Piece’ collaboration, bringing prizes, activations, and giveaways inspired by the anime series.

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THE LICENSING BOOK ® retweeted
THE TOY BOOK ®@ToyBookJun 2
The Toy Book's Pulse of Play Awards return for 2027 with two new categories. Early Bird nominations are open now... toybook.com/the-toy-book-ope…
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THE LICENSING BOOK ® retweeted
THE TOY BOOK ®@ToyBookJun 2
This summer, @McDonalds scores big with two FIFA World Cup 26 meal deals, available as early as June 4. #McDonalds #FIFA #soccer toybook.com/mcdonalds-fifa-w…

McDonald’s Kicks Off FIFA World Cup with Match Day Meals

McDonald’s brings the thrills of soccer to fans of all ages with two meal deals celebrating the FIFA World Cup 2026.

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Get ready for F.U.N. at Licensing Expo next week! toybook.com/f-u-n-heads-pool… #Toys #ToyIndustry #ToyNews #ToyCommunity #Licensing #Entertainment #Retail

F.U.N. Heads Poolside as Licensing Expo Hits Las Vegas

Marc Mostman’s decade-long networking tradition returns with cabanas, cocktails, and after-hours industry action.

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THE LICENSING BOOK ® retweeted
THE TOY BOOK ®@ToyBookMay 13
The Seattle-based tabletop game studio is kicking off its grand debut with a new consumer brand: Hall Party Games. #hallpartygames #tabletopgaming #tiffanysongbird toybook.com/the-office-of-ti…

The Office of Tiffany Birdsong Debuts with Launch of Hall Party Games

The new studio hosts meetings at this year's Licensing Expo in Las Vegas.

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🤘 @MotleyCrue and EPOCH COMPANY, LTD. are releasing a line of trading cards thanks to a new deal inked by @GlobalMerch Services. toybook.com/motley-crue-epoc… #Toys #ToyIndustry #ToyNews #ToyCommunity #Licensing #Entertainment #Retail

Mötley Crüe, Epoch Crank Up Trading Card Collection

Fans can kickstart a new collection with looks that kill...

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