Lewis Bish

NEW NEWSLETTER ALERT! We help some of the biggest brands enter web3, so we sat down to share what we're seeing. Welcome to the Mojito Mixer, for monthly recaps on 🍃 Big brands in web3 🍃 Use-cases, deep dives, NFT tech 🍃 Nerd charts: L1 trends, active users, overall volume ⬇️

Time for our predictions and convictions! Based on our combined 25+ years of experience in web3 working with dozens of brands, Mojito has a few predictions about where it’s all headed in 2️⃣0️⃣2️⃣3️⃣. In short– if '22 was for NFT speculation, '23 will be NFTs as ‘digital products’.

#CES23 was all about 'The Metaverse' - how it will change our lives and the hardware, software and infrastructure that will underpin it. Blockchain powers the decentralized ownership layer necessary for that digital world to function, with unprecedented interoperability.

"We will see a big bang of major brands releasing NFT rewards points. Web3-native projects such as Mojito have started this evolution, & are already powering both brands & creators that want to explore more personalized utility of NFTs." - @AndrewDARMACAP coindesk.com/consensus-magaz…

Watch our Creative Director @LewisBish discuss "How big brands can enter the NFT space" at @Zebu_live, with @MarioNawfal co-founder of @nfttech, @Paul_Adrien_ of @Sentr_3 and @RobinHill85 co-founder of @Altcoin_Edge youtu.be/sRUW9W_nX5Q

Huge thanks to @dmexco for hosting Mojito's @camillionaire_m onstage to talk 'New opportunities for brands in web3' with Tim Walther (@VW) and @benjaminlatsko Tons of inspiration and insights! Brands, get in touch if you missed it and want to learn more :)

Rumours @RTFKT are opening a new office

Mojito web3 partner @LyricaLemonade have always pushed boundaries in a fan-first way. We loved working with them on Summer Smash. This is just the start...

🚨 Disconnecting my MetaMask the SECOND projects looks suspicious 🚨

Interesting stat: Collectibles make up 2.5% of the global sporting industry. What percent of the NFT market will collectibles be in 5 years?

#NFT projects cooking up some utility

The worst #NFT doesn't exi-

What does a successful marketing strategy look like for #NFT projects? Here's our ever-evolving take. What are we missing? 1/14

Hey #NFT Twitter, would you rather unmute Discord forever or... ?

No more basic utility. NFT 2.0 will incentivize fans to hold the NFT for the long term, by giving them a stake in the brand. A powerful way to transform brand fans into brand owners.

'That web3 urge to...' A thread 🧵👇

POV: The first time people realize #NFTs are more than just JPEGs 🤯

Nothing to see here, just two powerhouses entering web3 and onboarding 70 MILLION PEOPLE #probablynothing @Starbucks - launching an NFT loyalty program. Current program has 27m members. @Roblox - 43 million daily active users, hiring a web3 engineer to create a marketplace.