Freelance Content Creator, Martech Investigator, Observer of life, Book lover

anywhere the news is
Joined April 2016
Chitra Iyer (@LetsTalkMarTech ) shares her experience of visiting @EurekaBookstore in Delhi with her kids as she adds her voice to #StepUp4BookStores. Read the whole story at #HWRBlogs. #RecommendedReads #IndependentBookStores #VisitaBookStore himalayanwritingretreat.com/…
chitra iyer retweeted
What does a cookieless future mean for B2B brands? by @LetsTalkMarTech 🕹️ More choice and control for audiences 💰 Genuine monetization opportunities for publishers 🤝 Ability to create sustainable trust and better experiences for B2B brands Learn more: bit.ly/3vHgaVd
#dataprivacy's journey from cost-centre to growth-driver presents 4 CMO conundrums which I explore with the experts on this @cmswire piece: cmswire.com/customer-experie…
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What do martech buyers need to know about Platforms, Suites, products, Solutions, Apps, Superapps, etc. so they make the best decisions for their stack? cmswire.com/digital-marketin…
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#omnitech, #ssot (single source of trust), the impact of voice on sales jobs, and many other awesome conversations on the last episode of #talkingstack for 2019! with @BrentLeary David Raab and @AnandThaker Ziff Davis B2B MarTech Advisor lnkd.in/f4yxsa5
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I have a feeling we are going to hear a lot more of sales tech in 2020...@sellingtools! Ziff Davis B2B Smart Selling Tools Inc. lnkd.in/fFVTDxW
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Can you 'orchestrate' something you have no control over? David Raab asks @jnicholson30 from Pegasystems..and that sets us on a journey that goes from federated #datamarketing systems to CRM adoption, next best action to 'real-time interaction management'…lnkd.in/fiZU7Qd
The CRM Experience - @BrentLeary's exclusive column on MarTech Advisor - connects the most significant trends in #crm with the larger #customerexpereince conversation ..he travels around the world of CRM, attending events and presentations, and you get to…lnkd.in/fFFRCBJ
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An unmissable opportunity for data-driven marketers in India - David Raab the No.1 authority on all things CDP- is running a FREE half-day workshop on CDPs in Mumbai on 7th November courtesy Netcore Solutions - this is really a fab…lnkd.in/fDSxX9s lnkd.in/fsUW979
Go on- share your HRTech nightmares with us! It's always fun in retrospect! HR Technologist lnkd.in/fJbYpCA
My top takeaway - design for 'data interaction' rather than 'data collection' to make AI outcomes as meaningful as possible. Thanks, @LorenMcDonald for sharing some real thought-starters on #talkingstack with David Raab and @AnandThaker lnkd.in/ehauJXE
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What does #neuromarketing have to do with you and your campaigns? Find out right here on MarTech Advisor Neha Pradhan Ziff Davis B2B #martech lnkd.in/frxwpru
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5G is not about speed (although that is there). The real game-changer is latency - the interaction between a device and a network and the resulting speed of responsiveness. It's going to change the way marketers can use AR/VR, smart devices and video in…lnkd.in/f6sUHgT
#customerdataplatform's are great in theory, but in practice - there's many a slip between unified data and marketing outcomes.... MarTech Advisor readers asked for more on the practical aspects of activating #customerdata so our 2…lnkd.in/fafjdpu lnkd.in/fSAbcRQ
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I just found out I'm BAME. Actually, I guess I'm AME. Wait, worse! I'm a F-AME!! (Or F-BAME since B conveniently works for Black and Brown)! Ugh, can't believe we are still boxing people into categories like Female, Black, Asian, M…lnkd.in/ejZscWg lnkd.in/e5CNWtX