We scale brands at the intersection of culture and commerce. Web3 | Gaming | Entertainment | CPG
San Francisco, CA
Joined June 2018
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Lemonade retweeted
Two fanbases. One streaming platform. Zero overlap—until we made it work. With just 4 weeks, @LemonadeCreates, a Hawke Media Company strategized, built, and launched a targeted social campaign (organic + paid) for Sling TV that tapped into the drama of The Bachelorette 🌹 and the energy of the FIFA Women’s World Cup ⚽. The result? FOMO-fueled engagement and a surge in new subscribers. Link in thread below to get started today 👇#SlingTV #SocialStrategy #BrandedEntertainment
How do you make a battle royale #1? 🎮🔥 We helped #FreeFire dominate with influencers, paid media & top brand deals (Netflix, MrBeast, Snoop, Ronaldo). ✅ 1B+ downloads ✅ 70B+ YouTube views ✅ #1 battle royale 3 years running 🔗 Case study in thread. Let's Talk #GameMarketing
The official launch trailer for @MidnightNtwrk is here! 🚀 Backed by IOG & Charles Hoskinson, this Web3 project redefines online connections. From brainstorms to filming in Buenos Aires, we’re thrilled to share their vision for a secure, empowering digital future. Link in thread.
We're proud to partner with @MidnightNtwrk, a #Web3 project backed by IOG & Charles Hoskinson, to revolutionize online privacy. With #blockchain transparency & zero-knowledge proofs, Midnight lets users share proofs of data—not the data itself. Learn more about Midnight below!
We're thrilled to share that Lemonade is now part of Hawke Media.
We'll be bringing even more love and expertise to our gaming, entertainment, and blockchain clients.
venturebeat.com/games/hawke-…
Everyone is buying jersey sponsorships...including Mr. Beast?! Why the sudden rush from brands? Watch Maz break it all down in under 60s.
Hot take! Lots of folks are selling Midjourney prompts...don't buy them!
Midjourney is easy to use, fun and can help your team ideate, inspire and build. 👀 😻
lemonadetheagency.com/thethi…
Love it or hate it?
The future is CREEPY for immersive branding. 🤯 Have you seen these? #branding #advertising
Is Discord Marketing a good fit for your brand…or just a waste of resources?
Tap the link for answers to the 6 fundamental questions every brand should consider before creating a brand Discord Marketing strategy.
lemonadetheagency.com/thethi…
Red Carpet: Who are you wearing?
Me: AI.
Sound realistic? Maz breaks down the rise of AI in fashion design + advertising in the newest edition of On Trends!
youtu.be/KchtmzsnuCs?si=sHHR…
Everyone loves a good needle drop. *Especially people in advertising.*
Pack up your jingles and sonic branding, we’re making space to talk about the best needle drops in 2023 commercials (so far). Check it out!
lemonadetheagency.com/thethi…
Is the agency you're *about to hire* any good at storytelling? Here's how to find out!
lemonadetheagency.com/thethi…
Can we interest you in a pair of Pineapple Dunks from @nike x @dolesunshine? Kidding. It's fake! More 🤯 AI branding here: lemonadetheagency.com/thethi…
