Tips, blueprints and coaching to help local business owners go from doing fine to doing great | Author of Double Your Business from Financial Times Publishing
Northamptonshire, UK
Joined November 2009
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I’m the author of Double Your Business from Financial TImes Publishing, and my clients typically grow sales by 40% or more per year.
The fastest grow by 100% or more - but what makes them so special?
These 8 hypergrowth habits - I see them in every single one.
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Hey @marksandspencer, any suggestions where I can buy a sock that actually fits my size 9 feet? The new size 9-12 you've switched to means they're actually size 12. Average man's foot is size 9-9.5, so you're no longer making socks sized to fit most men!
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Back after a big hiatus. I've started a Google Ads agency since I was last here! We've just stumbled into something pretty cool - take a look at How to Slash Your Google Ads Costs: The Surprising Strategy That Drives More Leads for Less Cost linkedin.com/pulse/how-slash… via @LinkedIn
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Mind-bogglingly clever signup forms for lead generation on your website. Will be great until everybody has one. Until then, join the waitlist visme.co/forms/?vfref=zvR8rR…
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Most people amble through life on cruise-control or getting caught up in head-trash.
Olympians sort their heads out and make big sacrifices in order to achieve their ambitions.
What ambition for your business would excite you enough to sacrifice some cruising habits?
Stories create connections like nothing else.
The insights in this thread from @UliKuenzel will help you to craft a story to make stronger connections through your marketing and with your clients.
I particularly like the 5 second moment idea - I think you will, too...
Storytelling is an empathy machine.
But 98% of people tell their stories wrong.
Here’s one simple trick to craft moving stories (and the reason why Jurassic Park wasn't about dinosaurs):
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I am doing the August Ship 30 for 30 cohort from @dickiebush and @nicolascole77!
It's a terrific way to develop a regular writing habit and make new friends on Twitter.
Check it out!👇🏼🚢
ship30for30.com
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We often forget to apply what we learn.
In business, it means we miss out on profit, extra sales, and so on.
@cretiredroy made sure he didn't miss out on pizza using secondary school maths...
This quoted post is unavailable.
Powerful method to quickly evaluate business opportunities without fancy maths tools or accountant fees until you’re ready to make a move. Smart stuff
What boring business should you buy or start?
Here's my framework (SOWS) + a list of 130+ businesses I like.
Want the breakdown & guide? Like & reply 🔥 below and it'll DM you the link.
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When you feel like your business goal is beyond you, pause and ask yourself...
“If I’m not doing all I can to get results - what proof do I have I can’t do this?” - great quote from @JTorreCoaching
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Improve your sales with the actionable steps in this thread from @JohnIsBuilding
I've used all except 1 of these with great results with clients over the years.
Massive value for every business owner, large or small.
You’re unable to view this Post because this account owner limits who can view their Posts. Learn more
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A thread of valuable copywriting lessons from Star Wars’ inscrutable green Jedi master, Yoda, this is.
A wrap that is!
If you enjoyed this thread, follow me you will @giannicara
And the tweet below, you must retweet:
xitter.cf/giannicara/status/1537…
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The first time you use Google Ads is like the first time you play poker.
There’s a tiny chance you’ll get lucky.
But you’re more likely to lose your shirt.
To win?
Place small bets to learn the game.
Then you’ll know when it’s smart to go **all in**
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There’s nothing more powerful than story.
Tell your story.
We're all master storytellers. Our stories can:
•persuade
•generate empathy
•transport/entertain
•overwhelm/destroy
Stories are the building blocks of meaning. Our world, quite literally, is built out of stories.
Study your story, tell it, and transform the world.
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Lee Duncan 🚢 retweeted
Every Sunday, my wife & I have a “business meeting.”
We brew some coffee, go for a walk & ask each other 3 questions:
• What went well last week?
• What could’ve gone better?
• What are your 2-3 priorities for next week?
One of the best “rituals” we’ve picked up recently.
Good sales copywriters:
• Know the rules of great copy
• Follow the rules
• Produce decent sales
Exceptional copywriters:
• Master the psychology of great copy
• Write their own rules
• Produce massive sales
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Lee Duncan 🚢 retweeted
Great list of habits to accelerate your growth:
Business in recession rule 2:
Cash is king, protect it:
1. Fast invoicing
2. Tough credit control
3. Lean stock
4. High productivity
5. Consistently strong margins
6. Fewer overheads
7. Smarter buying
Build cash to cover 3-6 months’ expenses.
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