The Leaders Council (@LeadersCouncil) profile picture

The Leaders Council

@LeadersCouncil

We bring together top marketing leaders from best in class, global B2B corporations to share ideas and practices to drive results.

 Connecticut
TheLeadersCouncil.com
Joined February 2011
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What Every CEO Should Expect From Their CMO | LinkedIn linkedin.com/today/post/arti…
#CMOs are holding onto their #jobs longer because of big #data. See tinyurl.com/ad27b4s & @spencerstuview.
Don't forget brand fundamentals. See tinyurl.com/b5mdr3q. Landor's (@landor_dot_com) excellent ebook keeps us on track.
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Is it product or authentic thought leadership that is the core of marketing capability? tinyurl.com/c5v499r S.Godin always makes us pause.
Malcolm Gladwell pays tribute to Howard Moskowitz. See tinyurl.com/bkwdaz3 B2B marketers should use mind genomics for customer preferences.
B2B marketing's 4Ps are gone. Think SAVE -- solution, access, value and education -- and be effective. See tinyurl.com/9wu6l9x.
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Clients at The Leaders Council exchanged perspectives and ideas w @macaccess & @OgilvyWW on mobile practices. Bravo Ogilvy!
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