Psychology nerd, creativity geek and comic book connoisseur. Editor in chief at @LBBonline
UK
Joined July 2009
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Laura Swinton retweeted
We are thrilled to announce our first special award!
The Bolt Award - presented in honour of Barney Richard – self professed nuisance and troublemaker - will be awarded to for boundary-pushing, exciting and innovative branded moving image content
#YA24 #BritishArrows
I really enjoyed doing this one!
Advertising pioneer Sir John Hegarty talks to LBB’s @LauraSwinton about the importance of having a point of view, helping people to reach their potential and why the essence of business is creativity.
Read the full piece, 100% paywall-free, here: hubs.la/Q02wywt10
Laura Swinton retweeted
What's On the Agenda for US Advertising in 2024? "The opportunities & issues are never slowing down" lbbonline.com/news/whats-on-… @AAFNational @ANAmarketers @4As @LauraSwinton @StevePacheco @BobLiodice @meknyc @LBBOnline
Laura Swinton retweeted
The sell-out Kundal Pink Glove taps into Korean bathhouse culture to turn self-exams from a taboo to a weekly ritual, @Cheil_Worldwide South Korea’s Eugene Park tells LBB’s @LauraSwinton. hubs.ly/Q02nm-WM0
Laura Swinton retweeted
Arthur Sadoun is personally thanking all 100,000 @PublicisGroupe employees - using 'lots of AI' of course. Carla Serrano and Andy Bird tell @LauraSwinton about the ambitious project that is the perfect testing ground for the future of content. hubs.la/Q02g6hhb0
Laura Swinton retweeted
“Two things I think all creatives should do: improv classes & learn to play poker.”
@OtherLizTaylor, our Global CCO, Talks to @LBBOnline's @LauraSwinton about being a ‘constant reader’ of people, books, & poker games. okt.to/QLJXl1
Laura Swinton retweeted
/@RGA's global chief creative officer and chair Tiffany Rolfe (@tifko) talks about the joy of smashing together science, business, tech and creativity with LBB’s @LauraSwinton. hubs.la/Q0249wls0
There's a lot of shit going on in the world and a lot more pressing things to tweet about but this news has really cheered me up.
🦐🦐🦐🦐🦐🦐🦐🦐🦐🦐🦐🦐
'We are very pleased to have reached an agreement to become the new custodians of Southend United FC'
Fantastic news from Roots Hall
echo-news.co.uk/sport/238315…
Laura Swinton retweeted
72andSunny's global CCO Carlo Cavallone heads to @Lego_group's in-house agency as it's first ever VP, creative. @lauraSwinton catches up with Carlo and global head of OLA Nic Taylor to talk about the most playful job in the industry.
hubs.la/Q023Fs_50
Bye bye, birdie.
Anyway, here's what happened with Sylvain Chomet and @Stromae took on the demon blue avian.
youtube.com/watch?v=UKftOH54…
The good news for the American commercial production world is that the current actors strikes don't cover advertising so shoots in the US can go ahead.
The SAG-AFTRA dispute doesn’t cover commercial contracts, but may store up headaches for advertisers down the line, writes LBB’s @LauraSwinton. hubs.la/Q01Y7VJD0.
Laura Swinton retweeted
.@WunThompsonSA Kolkata’s Arjun Mukherjee talks to @LauraSwinton about a painstaking production for battery brand @ExideCare, which is a beautifully illustrated celebration of India’s rich and diverse artistic traditions. hubs.la/Q01KnZX30
Honestly this is fantastic - a near shot-for-shot remake that proves a big idea transcends geography but that the local lens is everything.
As #FancyAMcDonalds eyebrows become an international meme, @PublicisGroupe Middle East’s Hessa Al Sudairy and Mahmoud Jaber talk about the power of a strong insight and local details with LBB’s @LauraSwinton. hubs.la/Q01CzV3z0
Laura Swinton retweeted
As @PublicisGroupe reveals the next phase of ‘Working with Cancer’, Carla Serrano and @marcoventurelli talk to @LauraSwinton about why they hope the power of storytelling will break down taboos. hubs.la/Q01zNWgF0
Laura Swinton retweeted
Robert Bathurst is piloting an advertising agency sitcom. A teaser short for the comedy, Agency, has been shot, co-starring Rachel Stubbings and Alistair Green: bit.ly/3S6xs63
Laura Swinton retweeted
Email this morning from a grassroots music venue who received their new energy quote yesterday.
Previous bill: £10,000.
New Bill: £144,000.
They are handing the keys back to the landlord. Today. @NadineDorries
Laura Swinton retweeted
Dear @trussliz / @RishiSunak the cost of living crisis has left millions worried how they'll make ends meet.
I'd like to formally invite you, as the new PM, to join me asap once you take office for a special hour's @itvMLshow discussion/Q&A to answer/ease people's concerns.
Laura Swinton retweeted
This is simply unaffordable for millions. It cannot be allowed to go ahead. This rise must be cancelled, with the UK gov and energy companies then agreeing a package to fund the cost of a freeze over a longer period, coupled with fundamental reform of the energy market
Energy bills to soar for millions as price cap hiked to £3,549 news.sky.com/story/energy-bi…
