Helping business leaders replace scattered priorities with deliberate, customer-centric strategy, so they can focus on what matters, mobilize their organization
Austin, TX - 512.681.8800
Joined January 2009
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We made a change. @lauravem is now @VisionEdgeMktg. Same content, just upgrading the profile.
Stop adding #metrics. Start finding signal. 🚦
Over-measuring creates an illusion of control, slowing decisions and fragmenting alignment.
Read how leaders can distinguish signal from noise and build #board confidence: linkedin.com/pulse/stop-addi…
#Leadership #Strategy #KPIs
True differentiation comes from what your customers experience. In our latest episode, John Shegda, CTO of @KMMGroupLtd, joins me to share how deliberate operating choices drive real #B2B #growth:
📖 Listen & read the full key takeaways here: laurapatterson.co/2026/10/06…
Laura Patterson retweeted
Do your enterprise #learning programs rely on multiple systems + tools? Most do. But that doesn't make it a coherent #ecosystem. Find out how to assess tech stack maturity:
"Your #LMS is Not Your Learning Ecosystem: Why Infrastructure Maturity Matters"➡️ talentedlearning.com/your-lm…
ALT Do your enterprise #learning programs rely on multiple systems + tools? Most do. But that doesn't make it a coherent #ecosystem. Find out how to assess tech stack maturity: "Your #LMS is Not Your Learning Ecosystem: Why Infrastructure Maturity Matters"➡️ https://talentedlearning.com/your-lms-is-not-your-learning-ecosystem/
Laura Patterson retweeted
The 13 next big things in applied #AI for 2026 fastcompany.com/91609818/app…
Laura Patterson retweeted
Newfold Digital CEO Sachin Puri shares how #AI search changes websites, why crawls differ from referrals, and what businesses should measure beyond traffic. searchenginejournal.com/ai-s… via @lorenbaker, @sejournal
Laura Patterson retweeted
Enterprises are rapidly adding AI agents across platforms 💻
This is creating overlapping orchestration layers and governance gaps.
Learn how CIOs can establish a structured, trusted approach in this webinar: gtnr.it/4hnNusz
From selling chocolates at age 9 to advising B2B leaders on customer-centric growth! 🍫➡️📈
I joined Charles Cormier on the CEO Wisdom Podcast to discuss & we had a great chat about: #Customervalue, #AI and Human Capital, #B2B #Strategy
🎧youtube.com/watch?v=ma7OxAvr…
More dashboards do not create more accountability.
Visibility ≠ #accountability.
#Measurement ≠ management.
Reporting ≠ #governance.
If a metric cannot answer, “What will we do differently if this changes?” it is reporting, not a decision tool.
linkedin.com/pulse/decision-…
Is your mid-market business operating without an #advisoryboard? heck out the conversation with guest Tiffany Olson of @CastleBio, who shares how independent advisors help #CEOs use a data-driven strategy to achieve #growth.👇youtu.be/N0x6Cpy51gAsi=gcOKX…
Thank you for having me as your guest @SunnyRayShow🎙️to explore why so many companies overrate their #CX and why the real barrier to #B2Bgrowth isn't execution speed, but a lack of strategic alignment & "random acts of #marketing."
youtube.com/watch?v=6e6tpRgM…
#CustomerCentricity
⭐ The strongest brands earn trust long before customers make a purchase.
And trust remains one of the most measurable growth drivers available.
visionedgemarketing.com/bran…
#Trust #BrandValue #SmartBusiness
🔍 Customers don't buy brands because they're familiar.
They buy brands that remain relevant.
visionedgemarketing.com/crea…
#BrandRelevance #CustomerValue #Branding
📚 Looking for practical ideas to strengthen growth, customer focus, and market performance?
Explore these 25 business and marketing insights.
visionedgemarketing.com/25-t…
#Marketing #BusinessGrowth #SmartBusiness
📊 Brand equity is one of the most valuable assets an organization owns.
The challenge is knowing how to measure it.
visionedgemarketing.com/how-…
#BrandEquity #Metrics #BrandValue