such a delight 🍇 9 full-sized dupes worth £220, all in our edit! 💃 latestinbeauty.com/collectio…

🔥 LOVE THAT VIRAL PRODUCT? TRY THIS DUPE INSTEAD! 🔥 Everyone’s talking about those products, but we’ve found their competition, and they’re just as good. latestinbeauty.com/collectio…

For every hyped hero, there’s another product quietly delivering the same (or better) results, and it’s time they had their moment… These are the worthy contenders your makeup bag deserves to know about. latestinbeauty.com/collectio…

UNBOXING: DUPE OR RIVAL? #TRENDSETTERS VOL 4 WORTH £220! latestinbeauty.com/collectio…

In beauty, the same cult favourites steal the spotlight, while equally brilliant gems go unnoticed. Not today. We’re shining a light on the underdogs that deliver just as much glow, pigment, and staying power as their viral counterparts. latestinbeauty.com/collectio…

WIN DUPE OR RIVAL? #TRENDSETTERS VOL 4 WORTH £220! TO ENTER GO TO OUR INSTAGRAM OR TIKTOK! instagram.com/latestinbeauty… tiktok.com/@latestinbeauty

DUPE OR RIVAL? What do we mean by that? Dean, or MD, spills the tea☕ Tired of the same hyped products? This box is packed with 9 full-sized, high-performing dupes, worth £220, that rival (or even outshine) your favourite hyped and viral products. ✨ LAUNCHING TOMORROW!

A model recommends for a reason… Here’s all you need to know about the items in the edit😉 14 heavy-hitters, worth £240! Got a fave from the box? Drop it below! latestinbeauty.com/collectio…

This is what our bathroom shelf is serving right now, and trust us, you’ll want to copy and paste. 14 seriously good products, worth £240, handpicked by Ruth Crilly, that made it past the hype and into daily rotation. latestinbeauty.com/collectio…

Discover products that (still) work, curated by beauty expert Ruth Crilly — beauty writer, author, content creator and former model. +GET 10% OFF USING THE CODE: ITSRUTH AT CHECKOUT. latestinbeauty.com/collectio…

Not to play favourites… but here’s what we kept from the Ruth Crilly edit👛 +GET 10% OFF USING THE CODE: ITSRUTH AT CHECKOUT. latestinbeauty.com/collectio…

We don't believe in gatekeeping - GET 10% OFF USING THE CODE: ITSRUTH AT CHECKOUT. You're welcome. latestinbeauty.com/collectio…

She’s here. The edit we knew had to happen. After years of reading Ruth Crilly’s take-no-prisoners reviews (and mentally adding every recommendation to our wishlist), we asked her to build the box. And she delivered. Live now. You know what to do. latestinbeauty.com/collectio…

Wondering what each product actually does? Our Beauty Editor's got you! latestinbeauty.com/collectio…

Not your typical anti-ageing routine. 9 carefully chosen items, worth £287. This edit’s about thriving skin, not turning back time. latestinbeauty.com/collectio…

LANDS TOMORROW. Ruth Crilly’s edit ( packed with beauty that actually works) drops tomorrow .14 tried, tested and trusted favourites, worth £240, handpicked by someone who’s seen (and swatched) it all. SAVE FOR TOMORROW: GET 10% OFF USING THE CODE: ITSRUTH AT CHECKOUT.

9 powerhouse products worth £287, all backed by science, not scare tactics. Smart, age-positive skincare for skin that’s lived a little (and looks all the better for it). latestinbeauty.com/collectio…

Ever wondered which products a Managing Director swears by for agecare and longevity? And what the best tips are? Watch to find out… 😉 latestinbeauty.com/collectio…

We’ve been fans of Ruth (and her blog) for years, so putting together a box with her was a no-brainer. She knows what works, cuts through the noise, and tells it like it is, exactly the kind of expertise we wanted for this edit. Coming 21.08 👀

WIN A MODEL (STILL) RECOMMENDS WITH RUTH CRILLY WORTH £240! TO ENTER GO TO OUR INSTAGRAM OR TIKTOK! instagram.com/latestinbeauty… tiktok.com/@latestinbeauty