GROW YOUR BUSINESS IN SPORT
Joined September 2020
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New season, new look! 👀
Our partner LIGR Live just released their revamped website, opening a new chapter for the cloud-based platform.
We have been partners with LIGR since 2024, and it has been great to see the company evolve and to play a part in this latest step too.🎥
We brought together some of the top people in the sports industry at Sportel in Monaco.
And this perfectly captures what we believe in. We help sport, technology, and capital move together toward a more connected, ambitious future.
#LaSource #Sportel #Monaco #SportsBusiness
Our October newsletter lands next week and it’s going to be a big one. 📩
Get ready for an edition with plenty worth unpacking.
Subscribe here to get it next week: lnkd.in/dwsymvZ
#LaSource #SportsTech #newsletter
𝟱 𝗺𝗼𝗿𝗲 𝘆𝗲𝗮𝗿𝘀 𝗼𝗻 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝘁𝗲𝗮𝗺.
We are delighted to announce that LaSource and the LNB - Ligue Nationale de Basket are extending their partnership until 2031. 🏀
#LaSource #LNB @LNBofficiel
𝗠ake sure to keep an eye on our page.
𝗟aSource can’t wait to share an update with you.
𝗣eople, data and a familiar face.
hashtag#LaSource hashtag#SportsTech hashtag#SportsBusiness
What are the sports trends leading into 2027?
In our latest article, Simão van Zeller, Clément Laverdine and Windsor Roberts share the key trends they saw at the events we attended in September and what stood out to them.
👉lasource.io/news/what-are-th…
Why is Jamie Vardy suddenly part of Bundesliga’s broadcast strategy?
This is one of the topics we analyse in our September’s sport-tech newsletter.
📩 Read the analysis newsletter: lasource.io/sports-business-…
Going direct to your fans is a capability challenge first, a platform one second.
That's the lesson from our work with Austrian football. 💡
👉 Download the full case study: lasource.io/client-stories/o…
Four Olympic quotas, historic wins and plenty of stories.
Let’s look back at a special week in Düsseldorf! 🏈
A few weeks on from IFAF World Flag 26, we’re reflecting at how we supported and worked closely with IFAF for the event
#LaSource #TakeTheLead #IFAF #WorldFlag26
Growth comes from connecting every part of the fan journey.
This represents what we have been building together with LNB.
With the new 2026/27 season starting this weekend it feels like the perfect moment to look back at this work. 🏀
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What is the biggest limitation in football analytics today?
Clubs with different playing styles are often using common metrics to analyse their performance
Most of these remain on the ball metrics but 99% of the game is played off the ball. ⚽
Major sporting events are often measured by what happens during the event.
But some of their most interesting value comes from what they can unlock around it.
The World Athletics Ultimate Championship is a good example. A new competition format and a different event setting💥
First stop of the new season: Amsterdam
We kicked off the autumn at IBC Amsterdam with our CEO, Samuel Westberg joining the SVG Europe panel
Leander Monbaliu and Windsor Roberts were also on site, catching up with partners, meeting new faces and having plenty of conversations.
We are joining the conversation from the stage and the jury table
At IBC Amsterdam our CEO Samuel Westberg will join a panel about European sports broadcasting and over in Madrid, our CSO Jean-Baptiste Alliot will sit on the jury of the StartCup competition.
Recharged batteries can only mean one thing…
The LaSource team is back on the road. ✈️
Over the next few weeks, you’ll find us across Europe!
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What if buying a can of coke can turn you into a Premier League collector?
That is the idea behind Coca-Cola’s new Premier League loyalty scheme and it is one of the moves we discover in our August newsletter.
Read the full one below and subscribe to get next edition straight📩
Read the analysis of Alexandre Kandelaft and Philippe Souche about the Coca-Cola deal and NHL partnering with Bayern Münich.
👉lasource.io/sports-business-…
