Enthusiastic SWA Employee and fan. My tweets are my own.
Dallas
Joined March 2009
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As a national board member for @MakeAWish I’ve seen the life-changing impact of wishes firsthand. This #WorldWishMonth, join me as a #WishMaker to help MAW grant more wishes for kids. Without WishMakers, wishes don't come true. Become a WishMaker at wishmaker.org
I contributed to this new Institute for Public Relations report that examines how communications and technology leaders are using generative artificial intelligence (GenAI) in their organizations. 🔍 Explore the IPR guide to AI: buff.ly/42EqY53
The Institute for Public Relations and Leger just published the 4th Annual Disinformation in Society Report. Companies and communicators need effective strategies and tools to combat mis/disinformation. Read the full report, here: buff.ly/46cANHF
Our Southwest 50th & Last Chili Cookoff on Saturday was a hit! We call it our “…& Last Chili Cookoff,” because when we started, we thought it might be our last. We enjoy getting together every year for a little friendly chili-making competition. No beans allowed!
#SouthwestHeart
Spent time with our media partners at the @skift event yesterday. Our People & Culture are a distinct competitive advantage. Herb & Colleen taught us that it's our unique People that lead to happy Customers! Between HalloWN & Media Day, I think everyone got a shot of SWA Culture!
Halloween, or HalloWN as we like to spell it at @SouthwestAir, has been a big holiday for us through the years. I’ve enjoyed celebrating with my Cohearts, and I love seeing the different ways our Employees find to celebrate with each other across our network. Happy Halloween!
Great engagement at our Southwest Culture Connection event last week! @WhitneyE and I sat down for a fireside chat to talk about the Southwest Culture, how it started with Colleen Barrett, and how every Southwest Employee has ownership.
southwestcultureconnection.c…
On sale this week! At most indy book sites, Amazon & Barnes & Noble. Authors Steve Cody & Clayton Fletcher have penned the perfect how-to resource for using humor to drive innovation and nurture great workplaces. Bonus: I got to write the foreword! Buy The ROI of LOL this week!
Linda Rutherford retweeted
You know how some airlines make it harder to earn elite status?👀 We’ve decided to do the opposite! ⬇️
So excited to be with the Mizzou Journalism faculty and students next week!
2023 Missouri Honor Medalists will present master classes on Thurs., Sept. 14, at the J-School. Classes are free and open to the public. #MissouriMethod #MizzouMade #MissouriHonorMedals @LRutherford_66 @OCCRP journalism.missouri.edu/2023…
Linda Rutherford retweeted
Our Hearts are with everyone impacted by the devastating Maui wildfires. While we support our national disaster relief partners year-round, we understand our Customers also want to help. Please consider providing support through these local organizations on the ground:
❤️ The Maui Relief Fund [swa.is/MauiReliefFund] – Funds raised go directly to efforts supporting victims of the fires.
❤️Council for Native Hawaiian Advancement [swa.is/3Yw3eyb] - CNHA is partnering with Alakaʻina Foundation Family of Companies and Kākoʻo Haleakalā to match up to $1,000,000 in community donations for those impacted by the devastating wildfires on Maui.
❤️Maui Food Bank – [swa.is/MauiFoodBank] – Maui Food Bank is seeking monetary donations in efforts to feed thousands of displaced residents.
This is an interesting article on how humor may be the answer leaders are looking for to meet today’s workplace challenges and connect a multi-generational workforce. Take a minute to read.
instituteforpr.org/no-joke-h…
We had a blast celebrating our Employees who’ve reached milestone Southwest anniversaries at Texas Live! The Service Anniversary Party was a hit. A huge shoutout to everyone who worked to make the evening a success, and cheers to all who were celebrating!
The latest report by IPR and Voya Financial delves into disabilities in the workplace; highlights the need for better comms & support. Read how you can foster inclusive environments/improve EE well-being. Join the convo/share this research: buff.ly/42Fca4S
Ronald McDonald House Charities (@RMHC) has been one of @SouthwestAir's national nonprofit partners since 1985. I love serving our community alongside my Cohearts. It’s awesome to work for a Company that encourages its Employees to give back. #SouthwestHeart #HeartInAction
Yesterday, I had the opportunity to speak in NYC @ThePWorld Crisis Communications Boot Camp on nurturing a brand’s reputation and guiding crisis comms efforts. The agenda was stacked with impressive speakers. @kostapetrov thanks for hosting an incredible group of communicators!
Honored to have been included in PRWeek’s Women of Distinction 2023 event alongside so many amazing, forward-thinking women in comms leadership. The event was a hit. I loved getting to share this experience with the bright, young Texas Tech students and my Southwest Cohearts!
Thank you for this tremendous honor!
Meet the recipients of the 2023 Missouri Honor Medal for Distinguished Service in Journalism. #MissouriMethod #MissouriHonorMedal @OCCRP @SWAfollower @Mizzou
southwest.com/onereport/ is now live! A good recap of our People, Planet and Performance reporting for last year, in addition to our sister DEI Report:
