Head of SEO and AI Discovery @ The Washington Post. Former: USA TODAY, U.S News & World Report. Composer for TV. Proudest boy dad.
Frederick, MD
Joined February 2015
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Google has started sending site owners emails on Preferred Source performance as a nudge to add their CTA. This includes the actual numbers of users who chose your site as a Preferred Source. This is a first and quite helpful to correlate known CTR to selections. (@rustybrick)
Kyle Sutton retweeted
The fact that 'position 1' in GSC means:
Ranking in the top organic position
AND/OR
Ranking anywhere in AI Overviews (when AIO is at the top of the page)
...even when you're the 5-10th link in AIO...
...is soooo unhelpful.
Looks like the ride's over for publishers with coupon integrations. Google's guidance would have you believe 3rd party coupon integrations with close supervision are "not spam," but the proof is in the pudding here.
Kyle Sutton retweeted
2024 Top Trends, Challenges & Predictions for News SEO by the Top SEO Experts . newzdash.com/guide/top-trend…
Thanks to @rustybrick, @gregjarboe, @stevewbeales, @tobias_willmann, @LouisaFrahm, @KyleW_Sutton, @alliberry3, @annasbuttoni, @lilyraynyc, Mateusz Mikoś and Barry Adams for their amazing insights.
Super grateful for the opportunity from @wtf_is_seo !
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Kyle Sutton retweeted
Today we released the October 2023 core update. We'll update our ranking release history page when the rollout is complete: status.search.google.com/inc…
Kyle Sutton retweeted
Today we released the August 2023 core update. We'll update our ranking release history page when the rollout is complete: developers.google.com/search…
Huh. New survey in Google Search Console to improve reporting for the news industry (about time!), including a link to a survey. Sample questions shown below. (@rustybrick)
Yet another feature we get to say goodbye to (and apologize to dev for maintaining).
FAQ rich results to only appear for "well-known, authoritative government and health websites." For all other sites: they won't be shown "regularly."
developers.google.com/search…
Kyle Sutton retweeted
Are you getting your travel advice from a bot impersonating a human? Content mills have always been a problem in the digital space. AI is making things worse. But I just uncovered next level deception from a larger player in the family travel niche that needs to be talked about.
Yep. It’s not so easy for publishers to go back to the negotiating table with syndication partners bc Google pulled a 180 on best practice.
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Super relevant analysis from @JShehata with @newzdash. Definitely something we grappled with during my time at USA TODAY!
newzdash.com/guide/guard-you…
Here is a complete data analysis of Content Syndication impact in Google Search for News publishers with the list of most impacted sites and estimated traffic share going to Yahoo syndicated content vs original content. Data by NewzDash based on millions of news rankings in Google Mobile Search Top Stories (News Box Carousel) from Jan to Jun 2023.
Enjoy!!
I'd keep an eye out for potential displacement of national brands by smaller trusted outlets, especially when there's a local angle to a story. Kudos to @Tennessean for the nod here.
To better surface relevant, expert, and knowledgeable content in Google Search and News, we developed a system called topic authority that helps determine which expert sources are helpful to newsy queries in certain specialized topic areas. Read more: developers.google.com/search…
Kyle Sutton retweeted
To better surface relevant, expert, and knowledgeable content in Google Search and News, we developed a system called topic authority that helps determine which expert sources are helpful to newsy queries in certain specialized topic areas. Read more: developers.google.com/search…
Kyle Sutton retweeted
New section on developers.google.com/search… about using canonical URLs for syndicated content (typically in the context of news articles).
Paraphrasing, "don't use cross-site canonicals for syndication; noindex it instead".
That seems like a step backwards. Not gonna work for many.
After five rewarding years at Gannett and USA TODAY, I’m taking the next big leap. Thrilled to be joining @thepointsguy (a @RedVentures brand) to lead SEO and cover some serious ground in the search travel space ✈️ . Exciting things to come!
One last hurrah from USA TODAY in this week’s @wtf_is_seo newsletter. Hope you find it helpful! #AskANewsSEO
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Kyle Sutton retweeted
Released the April 2023 reviews update, which now covers reviews about products, services, and things. Learn more about how to write high quality reviews:
developers.google.com/search…