Spending my morning at @RetailTechShow, learning about the role of AI in retail, driving consumer loyalty, and developing smarter communications.
Say hello if you’re here too! 👋🏻
@HardNumbers
Attended a brilliant webinar by the @PRCA_HQ Digital Group this week, discussing the top #socialmedia trends in 2025.
The verdict:
- The increase in vertical video content on LinkedIn 📱
- Rise of private social networks (@WhatsApp)
- Long-form video increase 📽️
Another day, another brilliant piece of contextual #brand #communication 👏🏻
Spotted this in Tottenham Court Road station, London.
So glad to be a part of the PRISM #mentoring programme by @PRCA_HQ!
It's a great step towards improving #inclusion and #diversity within the #PR industry and I'm thrilled to be a small part of the beautiful picture we're painting.
Traditionally, #AI has worried me, but today's @prweekuknews and @CisionUK webinar exposed me to the possibility of working with the technology to effectively manage a #communications #crisis.
Thanks for a great session!
Working in #creative industries is saying, "I am getting better ideas on the floor" and it makes complete sense to your colleagues.
#PR #CreativeMinds
The #PretSubscription cancellation email is a #CorporateCommunications case study in the making! 👀
Starting the day with a panel discussion on #creativity?
Yes, please! 😍
Learnt a new #brief format, understood creative processes & limitations, & discussed some award-winning #campaigns!
My kind of Tuesday morning 🫶🏻
Thank you @PRCA_HQ @HardNumbers for the opportunity.
Fawning over the brilliance of this two-hour session once again, because why not?
I experimented with video statements, practiced strategy, and understood long-term goal-alignment.
Thank you for the experience 🩷
#PRCrisis #PR #PRProfessional
Our crisis tour with the amazing team at @Polpeo has wrapped up! 🚐
Huge thanks to everyone who joined us. Together, we honed our crisis communication skills, tackling simulated crises across social and traditional media.
Here’s what our participants had to say! 👇
I was speaking to an ex-colleague about these @CharlotteTilbu perfume cards and she said, “they’re like the love letters you’d scent so that your crush remembers how you smell”.
Took the romanticism in #LuxuryMarketing to a whole new level 🥹🩷
#Marketing #Branding
If I didn’t have a coat on yesterday, everybody would’ve seen that the launch of @DigitalFrontier’s print #magazine gave me goosebumps yesterday!
Congratulations, guys! Thanks for having me x
#dfmagazine
The #economics graduate in me came back to life at this @Finextra webinar, where I learnt about ISO 20022 and how the #payments industry is planning to embrace the new regulations.
Thanks for an amazing session!
Played CEO for a couple of hours at the London leg of @PRCA_HQ’s #Crisis Simulation Tour.
Key takeaway: Always remember the long-term goal.
Thank you PRCA, @Polpeo, @tlittleton, and team 3!
#PR #PRProfessional #PRCrisis
Work so hard that the tools you use for work need a #break.
Ngl, happened twice today 😂
We place a lot of pressure of #firsts. This tweet is just to get that out of the way.














