Katie McLean

The great debate on short-lived content: Are we looking for engagement or conversion? #dmwf

"Don't be the guy at the party who only talks about himself." - Jannis Rudzki-Weise putting storytelling into perspective. #dmwf

"From photo to video to virtual reality..." - content is evolving to become more and more interactive and this is the future. #dmwf

Power women from #pepsico up on stage talking about #doritovrbattle and how they used influencers/gaming to capture a young audience #dmwf!

"There's a difference between telling the right story vs. telling the story right." #dmwf

#15 though! Too true. 22 Writing GIFs All Content Marketers Will Understand: bit.ly/2o4BLUU @HubSpot

Didn't take long before fake news came into the picture at #dmwf - verifying content and information is more important than ever before.

Am ready to start A/B testing newsletters after hearing how @paulpoels has done it at @Philips - the Eye Gaze Theory is a simple fix! #dmwf

Reviving this account while at #DMWF - great vibes over here in Amsterdam!

lookin like fall @ Ny Carlsbergvej instagram.com/p/dr79wij1uI/ – at Copenhagen, Denmark

Skies be blue @ Store Kannikestræde 12 instagram.com/p/dHv-miD1r_/ – at Copenhagen, Denmark

city night lights instagram.com/p/cw8e4DD1o1/

coffee break @ Riccos Kaffebar instagram.com/p/cbbrI3D1ss/ – at Copenhagen, Denmark

cotton candy sky @ DR Byen instagram.com/p/cUlRaNj1j7/ – at Copenhagen, Denmark

So good to see Kallie girl again @ Nyhavn instagram.com/p/cPswZVj1sv/ – at Copenhagen, Denmark

Awake and totally jet-lagged - missing the fog and the beach @ Nantucket Town Pier instagram.com/p/bkNVgsj1sm/ – at Nantucket, MA

So cute they're practically edible @ America instagram.com/p/bXla38D1jK/ – at West Dennis, MA