The most important technology problem of the next 5 years: Creating a broadly accepted standard for agents to identify themselves to service providers, so that providers can adjust the way they interface with clients (as compared to human-based traffic). In the interim (i.e., for the next 6 months), there will be a cat-and-mouse game that agents will play -- to circumvent detection and maintain their product's utility during this growth phase. However, this will only be a stopgap and it will not be the terminal state of the world.