What Google’s AI Answers Teach Building Product Brands About Storytelling More buyers now start with an AI summary instead of your website and people click through about half as often. #BuildingProducts #AISearch #BrandStorytelling kleberandassociates.com/what…

Ways To Monitor Growth… Before It Shows Up As Revenue The signals building product brands can recognize long before growth shows up as revenue #BuildingProducts #Growth #Marketing kleberandassociates.com/ways…

“Bring It On” By Sika USA When every manufacturer sells a system, having one... stops being the story. Proving what it does for contractors is. #BuildingProducts #FlooringIndustry #Bringiton #BrandStrategy #ContractorMarketing kleberandassociates.com/camp…

What Does Warren Buffett’s Exit Teach Building Product Brands? Innovation creates an advantage. Commercialization turns it into a moat… #BuildingProducts #BrandStrategy #ChallengerBrands #Commercialization #WarrenBuffett kleberandassociates.com/what…

The brands that break through at IBS/KBIS won’t necessarily bring the most products. They’ll know which story matters most… and build the proof before the show. #IBS2027 #KBIS2027 #BuildingProducts #TradeShowMarketing #Commercialization kleberandassociates.com/befo…

5 Questions Building Product Brands Must Ask for Distribution Success #BuildingProductDistribution #ChannelStrategy #Commercialization #BuildingProducts #ManufacturerDistributorPartnership kleberandassociates.com/5-qu…

IWF 2026 Show Review: Economic Forecast and Interior Construction Trends Innovative surfaces and functional hardware trends. #IWF2026 #BuildingProducts #Cabinetry #ProductInnovation #Commercialization kleberandassociates.com/iwf-…

Back to School for Building Product Brands: Marketing to a Group The Group Was Always the Point… It Just Got Bigger #BuildingProducts #Commercialization #B2BMarketing #BrandStrategy #BuyingGroup kleberandassociates.com/back…

Stanley Tools Knows how the Customer Becomes the Brand The brand has found distinctive territory. But it also created a standard it will have to live up to. #BuildingProducts #BrandStrategy #CampaignCritique #Positioning #Marketing kleberandassociates.com/camp…

What GE Appliances Teaches Us About Innovation Because no matter how groundbreaking the idea – no matter how real the problem it solves – Innovation doesn’t sell itself. #IWF2026 #BuildingProducts #Commercialization #Innovation #BrandStrategy lnkd.in/ebujVwRY

How Home Depot Is Now a Publisher For Building Product Brands Increasingly, competitive advantage is not merely having the best product. It is owning the audience. #BuildingProducts #OwnedMedia #ContentMarketing #BrandStrategy #RetailMedia bit.ly/4g5vGRX

What Albert Einstein Can Teach Building Product Brands About Experience Information is not the same as clarity. “Learning is experience. Everything else is just information.” #BuildingProducts #BrandStrategy #Commercialization #Marketing #Leadership kleberandassociates.com/what…

What the World Cup Can Teach Building Product Brands About Hispanic Contractors Hispanic contractors & homeowners represent one of the fastest-growing revenue sources in building products #BuildingProducts #HispanicContractors #Construction #BrandStrategy kleberandassociates.com/what…

Why the Best Building Product Brands Are Now Aiming Narrower Reach cannot guarantee relevance. Audience segmentation allows brands to understand which audiences matter most. #BuildingProducts #AudienceSegmentation #MarketingStrategy #AIStrategy bit.ly/3RObNFC

Gartner is forecasting PR and earned media budgets will double by 2027. The reason: AI answers are built almost entirely from earned coverage, not ads or SEO tricks. #BuildingProducts #PublicRelations #AISearch #BrandStrategy #CrisisManagement kleberandassociates.com/fore…

Moen used to tell us they cared about water. Now they're showing it. A more human form of positioning… that aligns product features with emotional relevance. #BuildingProducts #BrandStrategy #Marketing #Moen #EmotionalBranding kleberandassociates.com/camp…

Seven PR Rules For Building Product Brands To Drive Preference By AI Earned media has become one of the most important AI strategies… a building products brand can invest in. #BuildingProducts #PR #EarnedMedia #GenerativeAI #MarketingStrategy #GEO kleberandassociates.com/seve…

What Bees Can Teach Building Product Brands About Specialization Do existing team efforts point in a single direction… or are they scattered? #BuildingProducts #SalesAndMarketing #Specialization #BrandStrategy #Growth kleberandassociates.com/what…

The Digital Customer Experience Is Becoming the Competitive Differentiator The advantage isn't more content. It's better connection. #BuildingProducts #DigitalMarketing #B2BMarketing #CustomerExperience #SalesAndMarketingAlignment bit.ly/4etcBHe

Why Building Product Brands Need Emotional Connection Don’t abandon the technical story. Instead, connect it to the emotional one. #BuildingProducts #BrandStrategy #B2BMarketing #EmotionalConnection #SalesAlignment kleberandassociates.com/why-…