As we hit another period of uncertainty for brands, our CCO, @Nicloni1 explains why #OOH is still worth the investment, including "its breadth of creative opportunities, having the highest reach of commercial channels and great social credentials". decisionmarketing.co.uk/news…

#Trend 5: #RealWorldResponsibility Advancements in tech means #OOH can lead the way in delivering responsible advertising. We’ve seen this in products like recyclable vinyl & bus wraps, & campaigns cleverly tailored to specific demographics, like our @Tesco #Ramadan creative.

#Trend 4: #CreativityIsContent Creative #OOH activations stand out amongst the digital noise. 2022 has seen brands experiment with traditional and bespoke OOH to generate digital content. With more big events to come this year, look out for huge creativity hit OOH + socials.

#Trend 3: Location + Context = Supercharged OOH Location & context have always been strengths of #OOH. This year, more than ever, the channel’s new real-time capabilities used with classic and non-traditional formats have given audiences more of what they want, when they want it

#Trend 2 - #RealTimeRevolution More access to real-time data and better understanding of the value programmatic OOH can deliver doesn’t just look good. Its ability to deliver truly measurable, relevant and effective campaigns means audiences and brands really can have it all.

Back in January, we shared our predictions for 5 top #OOH #trends in 2022. Now we’re taking a look at how these predictions have come to life so far, and how brands can continue to make the most of them. First up, #AccessAllAreas - connecting OOH with the online world.