SEO and Marketer with 20 years of experience dominating the competition. SEO Director at https://xitter.cf/t.co/gWEY5p9Sxz

Chicago, IL
Joined March 2024
Drove with my long time friend to play with our band in the middle of nowhere. #hellyeah
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To speed up the on-page I did industry llm deep research and took the export of keywords from top industry sites, charted them with a pivot table, and fed that to the llm chat. Then generated target personas, brand identity, target keywords, and seed about us description.
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#seo step 1 - get your on-page in decent shape. Nothing majorly broken. Meta data and initial h1, lead-in, and body content in place. Once you're all set, do a quick crawl to double check, remove no index, setup gsc to submit xml sitemap, pass to bing webmaster tools.
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Took on a pro bono SEO project to help someone. Site was no index tagged. Less than 10 references online. Two days in we're indexed and starting to rank. I'll share some reports for fun. #seo #zerotosixty
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The team is learning Python to automate everything and it's just so cool to see the beautiful things they're making. #automate #everything
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Kevin Williams retweeted
Google really went from "Our search engine don't show ads" to "Our search results are 99% paid, suckers"
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2025 and Google search bots still do not read. Google search has always compared and analyzed the content while referencing the connections. Maybe soon. #Testit #RankLorem #FakeSEO #SEO #AI
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Kevin Williams retweeted
Replying to @glenngabe
Indirect causation as hcu sites that were hit worst by hcu update had poor brand identity development, lacking trust signals like a well-formed NAP.
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I've been doing business listing setups again, but supercharged with AI and more backlinking. Imo it's more important than ever to develop your foundational brand entity backlinks. #trust #seo
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5 days into my attempt to partially boycott @googlesearchc and luckily Google's search secrets were leaked. @DuckDuckGo @bing update coming soon? :) #seo #google #search #secrets
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📣 WE'RE HIRING📣 Block Club is hiring 2 full-time reporters to cover Chicago's neighborhoods ▪️ West Side reporter: blockclubchi.co/4aslE78 ▪️ Pilsen, Little Village + Back of the Yards reporter blockclubchi.co/3wLvL9m Deadline to apply is 5/24.
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With the 4-5x increase in ads/page, rich snippets, and now Google's ai search generative experience, it is time to switch from this monopoly that is siphoning money from all types of businesses to an alternative like Goodsearch.com. #boycottGoogle #internet #websites
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Backlink spam farms targeting redirect security exploits....kind of nuts how many there are...seeing more the last 9 months.
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Number of #ads per branded search skyrocketed in 2023 especially in Q4 and is climbing. #Google siphoning more branded revenue from businesses. One e-commerce client went from an average of ~2.5 branded ads per search to ~23 with shopping overlay on 3-4 search ads. #ppc #seo
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If there is Google ads auction competition for your brand name, you could aggressively bid your own name. Most ads are conversion automated now. If you limit their campaigns conversions for your branded terms, that limits it's efficiency for your terms, reducing its focus there.
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You could then layer over an efficiently set target CPA/roas pmax campaign for multichannel exposure, remarketing, other campaigns, but no other search.
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You can further manipulate the market and set prices oftentimes if you run a manual cpc search ad campaign for exact match brand terms, all your top ones.
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