
Founder building AI healthcare | Scaled @Microsoft & @Instacart eng teams | Focused on curing complexity in healthcare IT with better systems @prettygoodai
San Francisco Bay Area
Joined November 2008
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In 2013, we built an email app with a small team.
18 months later, Microsoft bought it for $200M.
But after we signed the deal, they made one simple request that changed everything.
Here's the untold story of how we built (and sold) our startup:
Watched a practice this week; plan to turn on patient self-scheduling.
Then the catch-22 showed up.
Self-scheduling in the portal needs a portal login.
To get a portal login, most patients have to call the office.
So the feature meant to stop calls starts with a call.
A healthcare practice I spoke with recently had 2+ hour patient hold times. Not 2 minutes. 2 hours. Their staff was drowning. Patients were furious. No-show rates were climbing. We got the hold time down to under 5 seconds. Here's how.
This is a universal problem dressed up in a healthcare uniform. Every service business has a version of it: high-volume, repeatable customer requests that are routed to expensive humans rather than systems.
In healthcare, it's especially acute.
Healthcare practices aren't bad at patient experience because they don't care. They're bad at it because they're solving a systems problem with headcount.
More staff. More phone lines. More training. And the calls keep coming.
Because 70-80% of the calls coming into a specialty practice don't require a human at all:
"I need to reschedule my appointment."
"Can you refill my prescription?"
"What's the address of your office?"
"Do you accept my insurance?"
These are not clinical decisions. They're administrative tasks handled by phone.
Yet most practices have trained, expensive human beings answering these questions all day long. Meanwhile, patients are on hold. Staff is burned out. Physicians are frustrated.
The fix isn't more people. It's the right system.
At Pretty Good AI, we build voice intelligence platforms for healthcare practices. We integrate directly with athenaOne EHR. We go live in about 30 days. And we consistently see 50%+ of calls handled automatically from day one.
If your practice is dealing with this, reach out. It's a solvable problem.
Company culture isn’t what you say you believe.
It’s what you’re willing to stand behind when it gets difficult.
This week on Founder Mode, @clairewaves joins @jasonshafton and me to share what 12 years inside Google and YouTube taught her about culture, leadership, and the gap between a company’s promises and its actions.
She helped tell Google’s story, believed in its mission, and later helped organize a walkout when that story no longer matched what she was seeing.
It’s a reminder that building a great company isn’t just about creating a mission people believe in.
It’s about making sure your decisions still reflect it as the company grows.
CHAPTERS
00:00 – Cold open
00:41 – Is culture load-bearing or just marketing?
04:07 – Selling meaning as a perk
05:42 – Ghostwriting Larry Page and the cure-death era
08:35 – Google+ and the corporate bonus
10:29 – When the story cracked: Creative Lab
13:18 – YouTube and the brand vulnerability briefing
15:54 – Was advertising the real mission all along?
18:10 – Marketing to executives instead of the public
21:31 – Maven, the walkout, and why workers went quiet
25:21 – Would she organize the walkout again?
28:08 – The subway ride home
32:06 – Where to find Claire and Don't Be Evil
33:13 – The Founder Mode Five
Real conversations. Hard-earned lessons. Better companies.
Subscribe free: gofoundermode.com/subscribe
A counterintuitive thing I have learned while running AI on practice phone lines.
Do not make it too easy to reach a human.
Put press 0 for the front desk up front, and every caller finds it, uses it, and tells the next patient.
The escape hatch becomes the main road.
Most healthcare AI is a product looking for a practice. We work the other way around.
Pretty Good AI is an engineering team that builds automation around how your practice already runs on athenaOne: your referral flow, your scheduling rules, your payer mix. No new system for staff to learn.
We don't sell AI. We build yours.
Heading to Thrive 2026? Find us at Booth 101 or book a strategy call at prettygoodai.com.
I'm addicted to AI. Not because it makes me smarter. Because it reminds me of having a bot that mines gold in a video game while you sleep.
Back in the early days of online gaming, some players wrote bots. Little scripts that ran all night. Grinding resources. Collecting gold. Leveling up.
And when you logged in the next morning? Monster pot of gold. While everyone else was still grinding manually.
That's what’s possible with AI today, only it’s not a video game.
Right now, while I'm sleeping, my agents are:
- Researching to inbound leads
- Analyzing call data from our healthcare clients
- Flagging anomalies in our platform
- Prepping briefs for my morning meetings
I wake up every day to a monster pot of gold.
Most executives I know think about AI as a cost-cutting tool. Cut headcount. Reduce overhead. Trim the fat.
That's the wrong frame entirely.
AI is a leverage machine.
The question isn't "How do I do the same things with fewer people?"
The question is "What can I now do that wasn't possible before?"
I started writing code in Basic with my mom’s help at 8 years old because I could see the leverage. Write code once, run it a million times.
AI is that same realization multiplied by a thousand.
The people who understand this are already operating at a different level.
The people who don't will wonder what happened to their industry.
Which camp are you in? And what's the one AI tool in your stack that's actually changed how you work?
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Weekly frameworks on AI, startups, leadership, and scaling.
Join 20,000+ subscribers today: gofoundermode.com/
I hope you've found this thread helpful.
Follow me @KevinHenrikson for more.
Like/Repost the quote below if you can:
I'm addicted to AI. Not because it makes me smarter. Because it reminds me of having a bot that mines gold in a video game while you sleep.
Back in the early days of online gaming, some players wrote bots. Little scripts that ran all night. Grinding resources. Collecting gold. Leveling up.
And when you logged in the next morning? Monster pot of gold. While everyone else was still grinding manually.
That's what’s possible with AI today, only it’s not a video game.
Right now, while I'm sleeping, my agents are:
- Researching to inbound leads
- Analyzing call data from our healthcare clients
- Flagging anomalies in our platform
- Prepping briefs for my morning meetings
I wake up every day to a monster pot of gold.
Most executives I know think about AI as a cost-cutting tool. Cut headcount. Reduce overhead. Trim the fat.
That's the wrong frame entirely.
AI is a leverage machine.
The question isn't "How do I do the same things with fewer people?"
The question is "What can I now do that wasn't possible before?"
I started writing code in Basic with my mom’s help at 8 years old because I could see the leverage. Write code once, run it a million times.
AI is that same realization multiplied by a thousand.
The people who understand this are already operating at a different level.
The people who don't will wonder what happened to their industry.
Which camp are you in? And what's the one AI tool in your stack that's actually changed how you work?
Hot take from a call this week.
A practice is dropping its self-check-in vendor. Not because it was bad.
Because the EHR shipped check-in, and the line item stopped making sense.
If your whole company is one feature, the EHR is your roadmap.
And it is not written in your favor.
Kevin Henrikson retweeted
.@AlexFinn asked what happens if you give an agent access to your mailbox. I fumbled it. Here’s the proper answer:
My worry isn’t @sama reading my email. It’s that your inbox can now inject commands into your agent.
Everything your agent has access to is now in scope.
The biggest AI decision isn’t which model to use.
It’s deciding where trust ends and judgment begins.
This week on Founder Mode, @AlexFinn and @vpetersson return to compare two very different ways of building AI-first companies.
One gives agents access to almost everything. The other believes every permission should be earned.
Neither is trying to use less AI.
They’re both trying to build companies that can trust it for the right things.
The future isn’t AI or no AI. It’s knowing where to draw the line.
CHAPTERS
00:00 – Cold open: "What's your concern?"
01:51 – Cage the agents vs. release the agents
02:42 – How they start the day with AI
05:14 – A new favorite agent every week
07:28 – Would you give AI your email?
11:44 – Building a company with a tiny team
16:53 – Are skills and context stores a short-term fix?
18:54 – Why Alex isn't rushing to ship Henry
21:04 – Local models vs. frontier models
23:31 – Ambient AI and hacking your hardware
27:49 – Babysitting agents: the new bottleneck
30:02 – Context switching and the perfect week
31:17 – Raising money vs. bootstrapping
35:07 – Lightning round
39:28 – Founder Mode top five
The biggest AI decision isn’t which model to use.
It’s deciding where trust ends and judgment begins.
This week on Founder Mode, @AlexFinn and @vpetersson return to compare two very different ways of building AI-first companies.
One gives agents access to almost everything. The other believes every permission should be earned.
Neither is trying to use less AI.
They’re both trying to build companies that can trust it for the right things.
The future isn’t AI or no AI. It’s knowing where to draw the line.
CHAPTERS
00:00 – Cold open: "What's your concern?"
01:51 – Cage the agents vs. release the agents
02:42 – How they start the day with AI
05:14 – A new favorite agent every week
07:28 – Would you give AI your email?
11:44 – Building a company with a tiny team
16:53 – Are skills and context stores a short-term fix?
18:54 – Why Alex isn't rushing to ship Henry
21:04 – Local models vs. frontier models
23:31 – Ambient AI and hacking your hardware
27:49 – Babysitting agents: the new bottleneck
30:02 – Context switching and the perfect week
31:17 – Raising money vs. bootstrapping
35:07 – Lightning round
39:28 – Founder Mode top five
The best founders don’t just adopt new technology. They learn when to trust it.
Subscribe free: gofoundermode.com/subscribe
Where does your control actually end as a leader? Gordon Sampson has a surprisingly honest answer. 👇
Spoiler: it's not a clean line. It's a gap you learn to live in.
Watch the full episode: youtu.be/CPsbJhDhHi4
We deployed AI on a medical practice's phone lines. Day one: 38% of calls handled automatically. Day three: more than 50%. It was supposed to be a small test, but the staff asked us if we could just…never turn it off.
Here's what nobody tells you about AI adoption in healthcare:
The biggest risk isn't patient rejection.
It's the staff’s resistance and fear of the shift happening with AI right now.
We solved that problem with one decision: We named the AI.
In this particular example, her name was Sarah. And something interesting happened almost immediately.
Instead of staff asking "why is the robot on the phones?" They started asking: "Can Sarah handle this too?"
Within a week, the whole staff was brainstorming new tasks for Sarah. They weren't threatened. They were relieved.
Because Sarah (also known as @prettygoodai) handled the calls that used to eat up their whole day:
- Appointment scheduling and rescheduling
- Prescription refill requests
- Insurance verification
- Directions, FAQs, provider matching
The stuff that doesn't require a human, but it was consuming humans’ time anyway.
Now the practice has hold times under 5 seconds. 13% of their appointments are booked after hours- revenue they were leaving on the table every single night. And their staff is spending time on what actually requires them.
The technology wasn't the hard part, the adoption was.
And the answer to foster that adoption was pretty simple.
Give the AI a name. Make it part of the team.
Healthcare practices: if your phones are still the biggest source of operational friction in your building, we should talk.
If you’ve dealt with this, you’re not alone.
We’re building solutions for the operational gaps in healthcare.
Take a look: prettygoodai.com/
I hope you've found this thread helpful.
Follow me @KevinHenrikson for more.
Like/Repost the quote below if you can:
We deployed AI on a medical practice's phone lines. Day one: 38% of calls handled automatically. Day three: more than 50%. It was supposed to be a small test, but the staff asked us if we could just…never turn it off.
Here's what nobody tells you about AI adoption in healthcare:
The biggest risk isn't patient rejection.
It's the staff’s resistance and fear of the shift happening with AI right now.
We solved that problem with one decision: We named the AI.
In this particular example, her name was Sarah. And something interesting happened almost immediately.
Instead of staff asking "why is the robot on the phones?" They started asking: "Can Sarah handle this too?"
Within a week, the whole staff was brainstorming new tasks for Sarah. They weren't threatened. They were relieved.
Because Sarah (also known as @prettygoodai) handled the calls that used to eat up their whole day:
- Appointment scheduling and rescheduling
- Prescription refill requests
- Insurance verification
- Directions, FAQs, provider matching
The stuff that doesn't require a human, but it was consuming humans’ time anyway.
Now the practice has hold times under 5 seconds. 13% of their appointments are booked after hours- revenue they were leaving on the table every single night. And their staff is spending time on what actually requires them.
The technology wasn't the hard part, the adoption was.
And the answer to foster that adoption was pretty simple.
Give the AI a name. Make it part of the team.
Healthcare practices: if your phones are still the biggest source of operational friction in your building, we should talk.
Forget your org chart. Functionally, what are the teams? Y
You start holistically there, then you add in your data; you add in your tools.
Watch the full episode: youtu.be/CPsbJhDhHi4






