Chief Comms Officer at Code and Theory. Former Drum US editor. Habitual vinyl purchaser.
New York
Joined April 2008
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Really proud of our team and clients. Congrats to all!
Today’s most ambitious brands don’t want mor ecampaigns. They want systems that drive transformation. That’s why @Adweek named Code and Theory its first-ever Innovation Agency of the Year.
Here’s what our model of 50% engineers and 50% creatives made possible in 2025:
▪️The Machine for @Stagwell: An enterprise-level, AI-driven orchestration platform that unifies people, tools and data across the marketing organization.
▪️Experience Transformation Practice (EXT) to close the gap between technology investment and realizing value with measurable ROI.
▪️Engine: An AI-native studio, built to prototype and produce at algorithmic speed rather than human pace, reimagining the relationship between concept and execution for clients like @AmazonAds, @Microsoft, @NFL and @NBCUniversal.
Thank you to our clients and teams for building what didn’t exist before.
codeandtheory.com/says-a-lot…
Kenneth Hein retweeted
Code and Theory scored big with “No Flags, Just Wins: The Transformed NFL App,” winning Best in Show for Mobile Apps & Sites: Sports and Silver for Best User Experience and Best Visual Design.
See all this year’s winners at the link below!
vist.ly/4anpn
Kenneth Hein retweeted
Technology has always shaped how we tell stories, but AI is continuing to rewrite how we experience them. Code and Theory's @CraigElimeliah will join @stagwell's NewsFronts on Thursday, October 16, to discuss how stories will be discovered, created, distributed and engaged with across newsrooms and brands.
→ Meet us there: futureofnewsnewsfronts2025.s…
Kenneth Hein retweeted
The @usta knows that behind every rising tennis player, star and weekend clinic, there is someone shaping the game. Yet, only about two in ten players in the U.S. receive formal coaching. Built by Code and Theory, the new USTA Coaching platform gives mentors—from weekend volunteers to pros—the tools, training and digital ecosystem they need to grow the game.
Find out more about this new experience: lbbonline.com/news/United-St…
Guinness Surfer, Cadbury Gorilla, Volvo Truck’s Epic Split, lived in the surreal. Now AI-generated ads are building off of this heritage, writes @codeandtheory's @CraigElimeliah musebyclios.com/musings/is-a…
Smart people saying smart things about what it means to matter to developers. Vote now!
Developers are shaping the future of AI and IoT — but most brands still treat them like a niche. At #SXSW, Code and Theory's Mike Treff is teaming up with @Microsoft's Scott Hanselman, @Lenovo's Emily Ketchen, and @Qualcomm's Don McGuire to rewrite the playbook on how to actually earn their trust.
◾️Vote now to see this panel take the stage: participate.sxsw.com/flow/sx…
Kenneth Hein retweeted
“When AI becomes the interface, traditional marketing tactics don’t matter if the model skips past them. What matters is how clearly, consistently and credibly your brand shows up in the data the model learns from” shared @CraigElimeliah, Chief Creative Officer at Code and Theory. Explore how this shift changes the marketing playbook entirely in @TheDrum
thedrum.com/news/2025/07/11/…
Of course it's Van Gundy!
At Sport Beach, @carmeloanthony reveals which @nyknicks coach, from the '80s and '90s, was the best.
Check out this full clip, with Code and Theory co-founder Dan Gardner and Marriott International CEO Anthony Capuano, for the answer: codeandtheory.com/says-a-lot…
Spoiler: It wasn't Pitino.
#cannes2025 @stagwell
Kenneth Hein retweeted
Dan Gardner from Code & Theory:
“This festival used to be about creativity through content, now it’s mostly about tech, and somehow consultants found their way into the mix, and they have their own beach space now.”
“Creativity in the cherry now. It used to be the cake.”
😕
Kenneth Hein retweeted
"Technology has never lost. It’s undefeated," said Code and Theory CEO Michael Treff today at @WebSummit Vancouver. He shared why the real challenge isn't outrunning AI, but out-humaning competitors. "If we want humans to have an impact on the future of AI, our role needs to be clearly defined.”
Kenneth Hein retweeted
A massive night for the Code and Theory Network at the @shortyawards ! Code and Theory earned Agency of the Year, alongside category wins for @NBCUniversal, @NFL, @StarTribune and @thomsonreuters—plus more notable honors across @YETICoolers, @RCPolitics , @ETSInsights, @TIAA, @elfcosmetics (@wearekettle), @Qualcomm (@LeftFieldLabs) and @pagerduty (@instrument).
Together, our teams earned:
- 5x Category Winners
- 10 Additional Honors
- Agency of the Year Recognition
Thank you to our clients for their ongoing trust and partnership, and to our teams that power these now award-winning experiences.
Congrats to a great team and great clients!
Thank you to @TheWebbyAwards for a wonderful evening. In addition to hanging out with Walton Goggins, the Code and Theory Network took home seven awards. Code and Theory obtained three Webby's for its work with @NBCUniversal, @LeftFieldLabs won two for its work with @Hasbro and @wearekettle won two for its work with @elfcosmetics. Here is the team in all of their post-winning glory.
Kenneth Hein retweeted
Thank you to @TheWebbyAwards for a wonderful evening. In addition to hanging out with Walton Goggins, the Code and Theory Network took home seven awards. Code and Theory obtained three Webby's for its work with @NBCUniversal, @LeftFieldLabs won two for its work with @Hasbro and @wearekettle won two for its work with @elfcosmetics. Here is the team in all of their post-winning glory.
Kenneth Hein retweeted
The next frontier of AI isn’t speed—it’s feeling. Code and Theory Co-founder Dan Gardner says we’re shifting from Information Tech to Emotional Tech, where AI doesn’t just complete tasks but sparks connection, creativity and empathy. Learn more in @Forbes: forbes.com/sites/dangardner-…
Kenneth Hein retweeted
Proud to have partnered with the @CaptainMorganUS and @Diageo_NA teams to bring Captain Morgan Muck Pit to life — a bold and innovative brand extension that dives headfirst into an absurdly mucking delicious world of flavor. Designed to muck up the usual, Muck Pit exists to turn strangers into squad.
This is just the beginning for Captain Morgan Muck Pit Brew!
#captainmorgan #captainmorganmuckpitbrew
Great conversation at a great event.
“We’ve all talked about ‘personalisation at scale’ for years,” said Code and Theory CEO Michael Treff. “It was marketing bullshit. Now, it’s actually possible. We can finally stop wasting time on menial work and focus on what matters: insight, strategy and breakthrough ideas.” Treff joined @TheDrum Awards judging to chat about marketing leadership in the age of AI. Read the full discussion: thedrum.com/news/2025/05/06/…
'The future will be built by the publishers who reclaim their experiences, relationships and revenue by creating spaces that invite people in and, more importantly, make them want to stay.'-@codeandtheory's @Jessica_Giles @adweek adweek.com/media/your-audien…
Kenneth Hein retweeted
Thank you to @CampaignLiveUS for this honor! Congratulations to our clients and teams who work with us to push innovation across all arenas. We’re happy to accept this award on behalf of you.
The Digital Innovation Agency award goes to @codeandtheory! Congratulations! #CampaignUSAOY
Technically, it's tomorrow. We're still setting up. But you'll want to come by either way.
Imagine AI could do more—so much more. Learn how Code and Theory applies AI to expand the capabilities of enterprise design systems at #AdobeSummit right now at booth 1161.
▪️Let's dig a bit deeper. Schedule time with us while at Adobe Summit: adobesummitcodeandtheory.spl…
Very proud of this one. B2B marketing is hard work, but it's also great work that creates long-term value and growth. We're lucky to have such terrific clients and so much talent at Code and Theory.
There’s never been a greater rate of change than right now — and Code and Theory has never been a more trusted ally to the world’s most ambitious B2B companies. Thank you to our array of exceptional clients, our gifted team and to @adage for naming us the inaugural B2B Agency of the Year. Explore a year of impact: codeandtheory.com/says-a-lot…
