Fortune 500 dev turned founder. I run my biz on 10 hrs/wk, family first. I help founders build wealth + a business with AI. Learn or work with me ↓
Houston, TX
Joined February 2009
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A mentor told me starting a business is easy and running one is hard. I understood the sentence long before I understood it.
Starting is a decision plus paperwork. Running is the year the thing that worked stops working, and nobody sends a notice.
Owners who say their ads don't work usually have a site that can't close.
The tell: cost per lead gets worse the more you spend. That isn't a bidding problem.
My Lead Engine Audit checks both halves: moricomedia.com/lead-engine-…
For New Haven-style pizza at home, a gas oven beats electric.
Mine runs at its max, 500°F, over a stone several inches thick, preheated about 40 minutes. San Marzano sauce does the rest.
Full method: kenmorico.com/blog/new-haven…
"Get dressed like you're going to the office" is standard work-from-home advice. I ignore it.
I work in athleisure on purpose. Nothing pinches, nothing needs adjusting, and I can head out for a walk mid-afternoon without changing.
Automating a task that shouldn't exist doesn't save the time. It makes the task permanent.
In twenty years of software, the expensive code was rarely the broken code. It was the dead code.
monkwealthforge.substack.com…
Most productivity apps make you less productive. Each one ships with an inbox, a badge, and another reason to check it.
My best focus tools: a calendar, a sidewalk, and a book.
"Build your audience on X" skips the part where X owns the audience.
Post here, sure. But anyone who likes what you write should end up somewhere you control. For me that's a newsletter and my own site.
Current desk: M4 Mac mini, Studio Display, Magic Keyboard with the number pad, Magic Trackpad.
And two mice. Black Magic Mouse and MX Master 3. I wrote the comparison years ago. Both are still here.
SEO isn't dead. The checklist version of it is.
My site survived Google's Helpful Content Update because it was built for the person searching, not the ranking system.
AI search is running the same test again.
If your phone sleeps on the nightstand, someone else's feed decides how your day starts and ends.
Mine charges in another room.
You don't age out of tech. Your skills do, and only if you stop updating them.
I've built for the web for 20+ years. Most of what I first learned is obsolete. The habit of learning the next thing before it's required isn't.
Right now that's AI.
Every app I open has an opinion about my attention.
My RSS reader is the exception. No ranking, no suggestions, nothing inserted. Just the list of things I asked for.
Bitcoin isn't a long-term hold for me.
I trade index ETFs and the big metals ETFs like GLD. The filter is one question: would I want to own this for a very long time?
Time-tested assets pass. Bitcoin doesn't.
"AI-written content is cheating" has a problem: plenty of successful people never wrote their own.
Speechwriters. Ghostwriters. Nobody calls that plagiarism.
The question isn't whether AI touched the draft. It's whether there's a point of view only you could have.
If it isn’t on my calendar, it doesn’t happen.
That’s not a productivity quote. It’s an admission. Anything I plan to get to eventually gets eaten by whatever someone else needed today.
If your week runs that way too: kenmorico.com/coaching
Everyone's racing to write better prompts. Wrong investment.
A prompt is something you retype every time. A Claude skill is a process you fix once and it stays fixed.
I'm up to three. Two of them do work I'd otherwise hire for.