Ken Cho

A billionaire sat in a room for 42 minutes and listed every psychological trick that makes people lose money. for free. the finance industry has spent thirty years pretending this recording does not exist. he didn't sell a course. he didn't write a newsletter. he sat in a chair at 96 years old and explained why brilliant people do the dumbest things with their money. then he explained why they will keep doing it. MBA programs charge $200,000 to teach behavioral finance. he covered 25 biases in one sitting. some of them are still not in any curriculum. he gave the entire framework away on camera. the part nobody talks about: he called crypto antisocial. he said index funds will crush most managers. he said private equity is full of wretched excess. he said all of this in a room full of people who manage money for a living. nobody argued. a hedge fund analyst at a top firm told me this is the first thing they send to anyone who joins the desk. not a book. not a model. a 42-minute video of a 96-year-old man explaining why you will be wrong and how to recognize it before it costs you everything. 40 million people have heard his name. almost none of them have watched him explain the 25 ways their own brain is working against them. the lecture is free. he died the following year. it is in the video.