Brand Strategist + Founder of Black Box Group + @Barrett_Media Rock Columnist; Dad; Rock Guy; 5 Star Chef w/ a 2 Star Rating; Fantasy Football Champ
U.S.A.
Joined March 2009
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The right stunt at the right time can become marketing no budget can buy.
Rock radio has a real opportunity to steal a fantastic idea from creator Ash Dykes. Our own @KeithCunningham shares the details... 👇
barrettmedia.com/2026/10/12/…
Keith Cunningham retweeted
How can radio use research without losing the creativity that makes gthem stand out? In this week’s Industry According To, @colemaninsights' @SamAtColeman joins @KeithCunningham to discuss radio’s biggest opportunities, AI, and why playing it too safe comes with its own risks!
It’s talked about daily. But think about it: if traditional ratings vanished, what happens? @Barrett_Media
What happens to radio if the @nielsen ranker goes dark? @KeithCunningham examines how a world without the industry’s traditional scoreboard could redefine what winning really means for stations, talent and advertisers!
Keith Cunningham retweeted
How can radio turn casual listeners into passionate fans? In this week's Industry According to, DMR/Interactive CEO Andrew Curran discusses with @KeithCunningham why he feels radio’s biggest opportunity may already be in front of it!
barrettmedia.com/2026/09/30/…
Keith Cunningham retweeted
Has radio forgotten how to hustle for new listeners? @KeithCunningham shares how a local political campaign gave him a lesson he believes stations shouldn’t ignore!
Keith Cunningham retweeted
In today’s “ Industry According To,” @KeithCunningham chats with @Audacy's Jeff Federman about:
✅ What the radio business really looks like today
✅ Launching @TheFanLA in Los Angeles
✅ How @kroq fought its way back
✅And more!
barrettmedia.com/2026/09/16/…
Between social, TV and radio — we're living in an intergalactic swap meet of opinions. But opinions aren't always content. The ones that are get repeated, remembered and might even start fights out back. Welcome to the Hot Take Flood Zone. @Barrett_Media
barrettmedia.com/2026/09/14/…
Keith Cunningham retweeted
In this week's edition of The Industry According to, @KeithCunningham chats with @TripleTigers Co-President Raffaella Braun to explore what it takes to break through in today’s evolving country music industry!
barrettmedia.com/2026/09/02/…
Draft your Rock team, only using $11M. If you want the business version, column is in the link. What's your team?
barrettmedia.com/2026/08/28/…
@Barrett_Media
