Assistant Professor of Marketing @wheatoncollege

Joined September 2021
Wheaton College Professor of Marketing, Kate Min, among researchers that identified "why we underestimate how much other people appreciate us reaching out to them, implicating a heightened focus on feelings of surprise as one explanation." Learn more here: nyti.ms/3PlKWdg
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"We found that people receiving the communication placed greater focus than those initiating the communication on the surprise element, and this heightened focus on surprise was associated with higher appreciation," ow.ly/x0VV50JTlaC via @physorg_com
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Kate E. Min retweeted
Why do we sometimes hesitate to disclose personal insecurities to friends, even preferring to disclose to strangers instead? Our new paper on Reminder Avoidance at JPSP, coauthored with two of my closest friends, Soo Kim (NTU) & Kate Min (Wheaton) psycnet.apa.org/doi/10.1037/…
Although friends usually give better support, sometimes it's easier to open up to strangers. New data: we hesitate to reveal our insecurities to friends to avoid the pain of being reminded of them. True friends don't remind you of your insecurities. They help you overcome them.
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