Pretty much have Twitter just to reach various hard to reach customer support entities.
Philadelphia, PA
Joined January 2009
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We wrote a book for efficient, persistent, resourceful #Millennials: amazon.com/Millennial-Reboot… #MillennialAdvice #MillennialTalk #CareerAdvice #MillennialMoney
Kate Athmer retweeted
My favorite line: use attribution as a diagnostic, not to set goals. The moment a number becomes a target, people start optimizing the number and that's when people start pointing fingers too !
Kate Athmer retweeted
My whole CMO career I felt marketing was shortchanged when it came to attribution and now I finally have the data to prove it 😆 🙃
My findings:
- On every model, enhancing the data gave marketing more credit. Last touch went from 15% to 25%. First touch from 38% to 45%. Linear multi-touch from 20% to 37%.
- CRM/marketing automation touchpoint only see 51% of what creates a deal. The other 49% lives in unstructured data
- Brand and advocacy start 28% of deals. The opportunity source field credits them with 5.6%.
- Unresponded cold outbound one-way emails fill 45% of logged touches but earn 3.7% of the credit.
- AEs only add 2.7 people to buying group, the real group is 7.9
The whole report: upside.tech/research/the-unt…
But I still have to PRINT out a paper form and MAIL it in to request to set up auto pay on my @FifthThird mortgage account? 🤦♀️🤦♀️ PRIORITIES PEOPLE
#DarkMode is here! 🌑 Download the Fifth Third mobile app, unless you're afraid of the dark. #Awooooooo
.@AmericanAir I cannot apply flight credits online, I have to call. When I call, your agent cannot access the same rate I can book online via AA website. You took away the option to hold flights, but the agent keeps asking us to put flights on hold so she can try to book. HELPPP
.@AmericanAir I’m having trouble getting reimbursed for expenses incurred due to the ACY to PHL bus delay last week (no driver). Gate agent said we’d be reimbursed for our own transportation to PHL. Submitted the customer support form but got an unhelpful reply. Can you help?
.@AmericanAir shoutout to the two female flight attendants working main cabin on flight 528 phx to phl right now. Lots of people who don’t know “how to airplane” and they are handling every twist with grace.
.@ReadyRefresh we ended our subscription due to a move. Have 5 empty bottles to return. Will you pick them up or how do we recycle? Support never responded.
.@Walmart @walmarthelp are you all selling "ghost bikes"? I've ordered this bike twice, and each time it gets "returned to sender - problem with delivery address". The other (more $$) bike on the same order delivered to the same address just fine. 🤨 walmart.com/ip/Kent-Bicycles…
Kate Athmer retweeted
Curious about intent data as part of your B2B outreach strategy?
What are the best practices around deploying intent data?
How are others leveraging intent data in your industry?
B2B Fusion teamed with @KateAthmer and Marissa Bialick of Bombora on crea…lnkd.in/dFJnS8jR
Kate Athmer retweeted
Kate Athmer - @KateAthmer - Harnessing the Power of Intent Data sirkinresearch.com/harnessin…
.@AmericanAir trying to pay with a flight credit per instructions here -aa.com/i18n/customer-service…, yet such a button does not exist at checkout. Halllppp?
Hey @PHLAirport - just called the number on your screens to report a distressed, barefoot, robed lady yelling at a window in baggage C -and was informed that number is only for open investigations. 🤨 (yes I tried to find on site security first but no luck)
.@philly311 can you help with the truck that's currently stuck and blocking traffic at the corner of 19th and Hamilton (10 mins and counting), because they ignored the "no trucks sign"? PS - the driver is wearing Cowboys gear, what an embarrassment. #dallassucks
.@philly311 are you broken?
@philly311 there's been a huge pothole with a cone in it on Vine street at the corner of 17th for monthssss.
@Drift's #RevGrowth Virtual Summit is tomorrow and just in case you think this is another 'What is #ABM?' type shindig, here's why you don't want to miss this FREE event 😯👇🏻
You can join the Drift team LIVE to get certified in all things Drift in session #7 🙌🏽 #MarketingTwitter community, I know you'd appreciate this!
Because of really cool sponsors like @SalesLoft, @Gong_io, @sendosohq, and @bomboradata (and there are a few more!), this event is 100% FREE 🤯
So if any of this interests you, grab your free ticket here 👉 hubs.ly/H0VshVj0