Hey, I'm Kat. If you havenât seen me before hereâs 10 things that sum up what kind of fitness coach I am:
1. I drink alcohol and Iâll never tell you to fully stop
2. Clients donât have to be worried about missing a session or cutting it short if something comes up. Thatâs life
3. 10,000 steps a day is likely unrealistic for most people over 40+ with full time desk jobs and other responsibilities
4. My body is kind of broken from Rugby - but I make fitness work for me and Iâll do that for you too
5. I love getting stronger, and watching other people over 40+ do it too, despite them doubting they can to begin with
6. I think training in your 40âs is different from training in your 20âs and understanding that will give you an advantage
7. None of my clients track food from day 1 - we focus on education and accountability first
8. I donât love cooking and refuse to spend hours in the kitchen - much prefer efficient ways to enjoy food and fuel properly
9. My focus is never to get the fastest results possible. Itâs to get them in the best way possible - so you enjoy it, feel good and gain confidence
10. Fitness is my job and passion but not my whole life. I like going out, enjoying food, travelling - both can coexist!
P.s - mine and my teams coaching has a 9/10 rating
P.s.s - And weâve had over 700 amazing transformations
If I sound like the type of coach for you, make sure to follow to stick around
Stop âstarting again Mondayâ once and for all!
When you have a high responsibility desk job and a family, your nutrition choices should be easy and not a chore.
Iâve put together a guide that will make the process easy and realistic for you.
I can send you a copy follow me and comment âfit foodâ on this video
Fitness isnât meant to be all or nothing.
Being 100% on it for 100% of the time is unrealistic.
Do a lot of good things, a lot of the time (not all) and youâll make better progress
Here's a piece of fitness advice you won't get off a lot of personal trainers:
Focus on how you feel, as much as how you look.
These days, it's easy to only focus on your appearance.
And listen, having physical goals is great. Bigger quads, a stronger back, less fat, there's nothing wrong with them.
But if you solely focus on what you see in the mirror you risk forgetting the bigger picture-
Are you enjoying it?
Are you more confident?
Are you trying new things?
Are you staying consistent?
Do you feel more energised?
Are you prioritising yourself?
The internal improvements are some of the best fitness will ever give you.
And you've probably got more things to be proud of yourself for than you think.
Over 40 with a desk job and want to drop fat and build muscle?
You need my new guide 'the over 40's fat loss eating guide'
Comment 'Fitfood' and I'll send you a copy
We got married on Jurassic River Adventure ride (yes really) 1 year ago today.
How are we celebrating?
We are back in Orlando of course.
We decided to come over here for a month.
Still running our business, still visiting various awesome gyms and still visiting parks and drinking cocktails.
The dogs are with one of my best mates living their best life.
You could say we arenât conventional but I think we are doing life exactly the way that suits us.
Happy Saturday, we are off to Epic Universe for some Harry Potter cocktails
Working 12+ hour days doesnât make you more successful.
It often makes you less productive.
I get it, Iâve been there, answering work emails at 11pm, skipping workouts because I was âtoo busyâ.
Was I better at my job for doing that? Absolutely not. I was tired, my enthusiasm was low and wasnât producing my best work.
I quickly realised that by setting boundaries and protecting my workout time I was more energised and productive.
Work life balance shouldnât be token.
Thatâs why Iâm writing this from Hogâs head in Orlando. Work done for the morning, now time to chill
Ladies if you ever needed a reason to lift- here you go đđť
This wasnât an isolated comment either. Others piled in saying I was a man hating lesbian and too lean to be able to have children etc etc.
Trust me John- (and other John like people)- I do not spend hours in the gym to be sexually attractive to random strangers on the internet.
I train for my physical and mental health and I LOVE feeling strong.
I also love that most the women who come to us for coaching are interested in getting stronger and feeling better to!
Oh and the comment was on a post about how to build muscle- so Johns preferences (or anyone elseâs) are not relevant-
There are 2 options-
1. You want to build muscle so you read the post.
2. You Donât want to build muscle? Scroll on.
You donât comment about your sexual preferences.
So I wonât be cancelling my gym membershipâŚ
Iâm 40 years old now and confident in my body but itâs not been a straightforward journey:
â As a child I was always naturally athletic, I had abs, was strong and fast.
â In fact, I was as strong as the boys in my class at first school. Unfortunately I didnât think this was cool. I thought it meant I was heavy as girls were âsupposed to be smallâ which led to disordered eating in my teens.
â I joined Rugby when I was 14, fell in love instantly and knew I wanted to play for England
â Trained hard, joined the team and won the world cup in 2014
â Medically retired from rugby due to concussions, and almost instantly I wanted to get rid of my muscle mass to look âmore feminineâ.
â Lost my identity, stopped fuelling properly and lost confidence in my body. Dropped a lot of weight and muscle.
â Met my now husband, and fell back in love with lifting. Re learned that strong is better than skinny and found my passion for training again
â Now I train consistently (and love it!) In probably the best shape of my life (even if I do get troll comments)
I know body image is complicated which is why I share my journey.
I want to show young girls that being is cool and not something to be embarrassed about.
Strength training and fuelling properly completely changed my life for the better.
So if youâve been thinking about getting strong- do it!
đ can I just get 1 day where some guy doesnât wrongly accuse women with athletic physiques of being on drugs?
Itâs not just me, I see it happen to lots of women athletes.
If your first thought when you see a muscular woman is âdrugs!â You know nothing about women are capable of
âBuilding muscle is hard as you get olderâ
It is hard work BUT you make it harder by đđť
â˘Not fuelling properly
â˘Skipping recovery days
â˘Following generic advice
â˘Not training with intensity
â˘Expecting results instantly
It makes it exhausting, way more difficult and unenjoyable
If youâre 40+ and want to gain muscle do this:
1. Strength train
â Thatâs a proper weights training programme, not random workouts or HIIT classes.
2. Apply progressive overload (safely)
â You want to be lifting either heavier weight, or doing more reps over the course of weeks / months
3. Fuel your body properly
â Eat a well balanced diet of Carbs protein and fats. If you want to perform, you need to fuel your body to do so
4. Prioritise rest
â More is not always more. Your muscles only grow if you give them time to recover. Be aware of your limits and take regular rest days
5. Give it time
â Donât rush the process, it never works. And enjoying the journey makes it way more satisfying when you see progress
Prioritise them and youâll see better results, and enjoy it more too
âI want to strength train but I donât want to get bulkyâ
I always find this one funny
Trust me Wendy, picking up some dumbbells and doing a few curls isnât going to get you arms like mine, I promise.
In 2020 I didnât own a laptop.
2026 I run my own online business.
You can make huge changes when you put the effort in and believe in yourself.
In fitness, in work, in life.















