We spend a lot of time talking about creators monetizing their content. But what happens when the content itself becomes part of the economy? That’s what caught my attention when I came across Trends. @trendsdotrun is building what it calls an onchain social economy a platform where creators can earn from posting, while projects can launch tokenized UGC campaigns and put their tokens directly behind creator distribution. And the model is pretty interesting. A project can fund a campaign with its own token or SOL, lock those funds, and open the campaign to creators. Creators then make content around the project, with distribution happening through Trends and TikTok. So instead of the usual: Project → marketing budget → creators → posts Trends is experimenting with: Project → token incentives → creators → content → distribution But they’re taking the idea even further. Their new Video Callouts feature lets creators record their thesis on Solana or Robinhood Chain tokens and earn trading fees from activity generated through their videos. They’re also experimenting with tokenized posts and creator coins through the Everything Fund ecosystem. And there’s an actual mobile product behind all of this, with trending content, leaderboards, creator activity and tokenized social features. That’s the part I find interesting. We’re used to content creating attention. We’re used to attention creating value. But what happens when the connection between the two becomes programmable onchain? Of course, there’s another side to this. When creators are financially incentivized to talk about tokens, the line between genuine conviction and paid distribution can get very thin. So the thing I’ll be watching isn’t just how much content Trends can generate. It’s whether they can create an ecosystem where creators, projects and audiences all have a reason to stay. That’s Trends, from my lens.