Growth for accountants (UpRank Biz) and trades (Leads-4-Trades). More recurring clients for firms, more booked jobs for plumbers, roofers and builders. DM me.
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Joined August 2024
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Accounting firm owners: referrals are great, but they come in waves.
I help tax, accounting & bookkeeping firms add a steady second source of monthly clients with targeted Facebook ads, every enquiry screened first.
DM me "clients" and I'll show you how it works.
Monday thought for accounting firm owners:
If every new client still comes from referrals, your growth depends on other people remembering to mention you.
That works until it doesn't.
Friday question for accountants:
Where did your best client of the last 12 months come from?
Referral, Google, social, or something else?
A one-off tax return client pays you once.
A monthly bookkeeping client pays you twelve times, refers friends, and is far easier to keep.
Same effort to win. Very different value.
The cheapest enquiry is the one you never needed a call for.
Three screening questions before anyone books (turnover, current accountant, what they need each month) save hours of free consultations every month.
Most accounting firms judge marketing by how many enquiries come in.
Better question: how many of them were still a client 12 months later?
January is when business owners switch accountants.
October is when they start looking.
If you want those clients, you need to be in front of them now, not after the deadline.
"Enquiry screened first" sounds small, but it's the difference between 20 time-wasters and 5 people ready to sign.
Accountants: what's the one question you wish every new lead answered before booking a call?
Quick one for accounting firm owners:
What share of last year's new clients were monthly retainers vs one-off jobs?
If it's under half, that's the number to fix before spending more on marketing.
The best clients for a small practice aren't one-off tax returns.
They're the business owner who needs monthly bookkeeping, payroll and someone to call when things go sideways.
Target the problem they have, not the service you sell.
Referrals are the best clients you'll ever get.
They're also the least predictable.
If your growth plan is "hope someone mentions us", a slow month isn't bad luck. It's the plan working exactly as designed.
Monday thought for accounting firm owners:
One monthly bookkeeping client beats a stack of one-off tax returns.
Yet most firm ads still lead with the cheapest one-off service.
Lead with the ongoing problem you solve and you attract clients who stay.
Quick test for any accountant running Facebook ads:
How many enquiries last month actually became a monthly client?
If you don't know, the ads aren't the problem yet. The follow-up is.
Saturday thought for accounting firm owners:
Your best monthly clients rarely find you in tax season. They find you in the quiet months, when they're fed up with their current accountant and quietly looking around.
October to January is that window. Are you visible in it?
Most accounting firms don't have a lead problem. They have a timing problem.
Referrals arrive in clumps, then nothing for 6 weeks.
A small, steady ad budget fills the gaps so you're not relying on who happened to mention you at a BBQ.
Most accountants I talk to say the same thing:
"We get enquiries from ads, but half of them just want the cheapest tax return."
The fix usually isn't spending more. It's who you target and what you ask before they book.
Justin Roberts | Business Growth Advisor retweeted
Claude Fable 5.1 helped me build Tidal.
It is the single best design result I've had from an AI so far. A flow field. Thousands of particles moving through fifty different currents, and every dial changes how the water behaves. I'm very impressed with what it created.
The rules I gave it:
1. AGI pill. Build at the ceiling of what you are capable of. No safe defaults.
2. Stunning. A person opening the page should stop and stare.
3. Zero repetitive designs. No two pages share a look, a layout, a palette, an interaction model or a font pairing.
4. Full creative mode. No templates, no card grids, no SaaS gradients.
5. Invent ideas only a non-human could conceive.
Inspired by @MiaAI_lab's post.
Link in the replies. Go play with it.
How it works:
1. Pick a current from the strip at the bottom.
2. Move the dials, or hit X to randomize the whole thing.
3. When you land on something you love, hit Code and share it.
4. To load someone else's, hit Code, paste theirs in, and press Enter.
The coolest code in the replies by Sunday wins a secret gift from 945 Studios.
To enter:
1. Like this post
2. Repost it
3. Reply with your favorite code
One winner, announced Tuesday.