Most campaigns rent attention. People repeat a project’s name until the reward ends, then move to the next one. A better test is whether participants leave able to explain the product without repeating its slogans. That is what interests me about the @2FactorFinance Points Program. Season 1 awards Marks for verified social activity, education and referrals. Purchases, deposits and holdings earn none. The structure encourages participants to understand questions such as: Why can someone be right about an asset but wrong about the leverage used to hold it? Why should Bitcoin and a lower-volatility stock have different leverage targets? What changes when exposure is divided between perpetual senior and junior tranches instead of relying on an external hedging counterparty? Those questions lead back to the product. 2Factor estimates a productive leverage band from each asset’s long-run drift and volatility rather than assigning everything the same 2x or 3x label. Its capped cbBTC beta is live on Base, and it is working with Coinbase to bring Kelly-optimized leverage onchain for the tokenized stocks ecosystem. I joined Season 1 because the program rewards participation around that learning process rather than capital deposited into the product. When 2Factor launches, the leaderboard freezes. The top 10 eligible accounts share a separate 1 BTC campaign prize, paid in cbBTC according to final rank. Marks have no cash value, cannot be transferred and are not a claim on any token or asset. This is my referral link. I may earn Marks if you join and complete qualifying actions: points.2factor.finance/r/78v… When the reward ends, what should remain: campaign impressions or people who can explain why the product was built differently?