Emotion and curiosity gap. To hook peoples attention.

Your mind has to be stronger then your feelings

Having Character goals is far better then having numbers goals

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Can you get the viewer to feel an emotion that will most compel them to take an action? Emotion-Action=Marketing

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Rise of AI will mean more noise to compete with. You will need more and more and more reps And more and more and more seeds for customers to become familiar with you.

Death of the influencer( someone that has built an existing audience ) Rise of the creator in-Residence (someone that crafts content strategies and drives demand effortlessly)

Attention on demand will become a premium and it is the hottest skill to learn right now.

Audience match equals algorithm push.

Skills to succeeding in short form content. 1. Brand and position yourself well 2. Find outlier ideas 3. Write compelling scripts 4. Record yourself effectively 5. Edit and visually package videos 6. Publish and promote 7. Research and mine the ideas 8. Analyze performance

Most importantly when you narrow down your audience avatar. Brands can decide if they pay you what type of audience they are getting.

Imagine a single person sitting in a chair in-front of you this is your dream audience member. Who are they? What do they like? What do they dislike? What are their pain-points? What are ticks? What celebrities do they follow? What do they spend their time on weekdays?

Out run your competition with narrow, high value consistent content over and over.

Combining consistency with a tightly dialed audience match, the algorithm gives you a multiplier effect. The algorithm is better at finding audiences with these niche interests and once they find them they feed them that same content as close as they can over snd over again.

Narrow niches may have a smaller audience size but your depth will be deeper and depth is where the dollars are.

If you are starting out pick a narrow niche and hammer the same subject over and over and over.

Audience matching, the algorithm looks to serve your second video to the same people that watch your first one. This is why niche positioning wins huge over covering broad spectrum of subjects.

Social media will feel like easy mode once you have acquired knowledge because you will have what so few creators actually have “value”