I’m no longer on Twitter. See https://xitter.cf/t.co/f9g9yEXqsn for my coordinates.
New York
Joined May 2018
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It’s been very pleasant being off Twitter this past month, despite missing the few folks here who still aren’t on Threads. I’ll be there from now on, at:
threads.net/@jonathanhoefler
What you really want to do, if you run a competing platform, is to direct the 𝕏 codepoint in your font to something else. Sure, 💩 is the obvious choice, but if you really want to needle him, make it a 🐦.
Hi. World's Shortest FAQ about That X Logo, from the founder of a type foundry who's spent 35 years at the intersection of letterforms and IP law:
Q: "Microsoft has a prior trademark on that!"
A: Google "USPTO trademark class," and then hire an attorney or earn a JD
Commendable period typography, here!
It’s the last 48hrs of the UK Kindle countdown sale for THE BOSS OF BETHNAL GREEN - just 99p until Thurs 20th July!
amazon.co.uk/Boss-Bethnal-Gr…
@gray, this was interesting: “I suspect super high resolution images with definition and clarity is going to be an important weapon in the battle against soupy AI.” I’d always assumed the opposite, that AI would emerge as the killer app for clarity (“enhance!”) if not veracity:
Indeed, isn’t it already here?
thinkml.ai/iphone-ai-artific….
BREAKING: Fashion Industry edges out Architecture as the visual field most unlikely to have consistently shitty ideas about typography
Jonathan Hoefler has moved to Threads/Bluesky retweeted
If you haven't been following this over the past week, take a look at this summarizing blog. It's important.
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This is coming for typography.
i've officially stumbled upon the weirdest thing i've ever seen.
on a spotify radio this week, 1 song annoyingly kept playing. except every time I looked, it was a different song name and artist entirely.
so I started keeping track. here's 49 of them.
open.spotify.com/playlist/3w…
This month in AI: press releases in which second wave platforms announce that AI has been central to their mission for decades
Mine has to be Jacques Derrida coming to our eighth grade class, delivering an impenetrable talk that in no way was adjusted for a young audience, and leaving without comment.
I’d long thought I’d dreamt this, until an old friend recently corroborated it.
In the Venn Diagram of “typefounding” and “woodworking,” the union of the two sets appears to be “Moxon’s Mechanick Exercises”
I’ll never, ever understand what inspires people to go to all the work of creating typefaces that look so much like Helvetica that one really needs to scrutinize them to identify the tiny places where they’re not Helvetica. Why? Type design takes such effort.
Life is too short to keep redrawing Helvetica. It really is. You’ve got talent. Do something more interesting with it. People will love you.