Demand generation consultant. From strategy to execution. Content to operations.
San Francisco
Joined March 2010
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John Rode retweeted
For a city to become a tech hub it requires more than a tax break. Investment follows talent - universities and anchor companies provide the innovators. We see you Toronto. 👀 nytimes.com/2022/03/21/techn…
John Rode retweeted
1/ Today’s IPO marks an important milestone for @confluentinc ($CFLT)
A leader in the open source community, they’re transforming how companies harness their data.
Congrats to @jaykreps @nehanarkhede @junrao & the whole team 🎉
More on the journey 👇
John Rode retweeted
From the get-go @jaykreps @nehanarkhede @junrao knew they were building a significant part of the data infrastructure & embraced open source with purpose/tenacity.
Our partner @mavolpi shares learnings from their journey w/ principal @CKellyToole
youtu.be/IkEVhaL0Vlg
John Rode retweeted
‘@confluentinc celebrates its IPO! Their evolution from open-source project to enterprise data platform surpassed only by personal transformations - incredible for me to witness. indexventures.com/perspectiv…
It bums me out many execs expect Demand Generation "strategies" to be just tactical "plans".
For example, we will create _____ content and push it out on _____ channels to achieve _____ goal at _____ cost.
This is a plan, not a strategy.
#demandgeneration #marketing
John Rode retweeted
Unreal!
Sebastian Steudtner, a German pro surfer, rode a wave over 115 feet tall at Nazare, Portugal xitter.cf/Britanniacomms/status/…
Collaborating to create marketing automation workflows is a similar experience to collaborating in Excel. It's brutal. There's no single way to do it.
Lesson: give your marketing ops person the leeway to set things up the best way they know how.
#marketingops #hubspot #marketo
You know what's hard for content marketers to unwind?
When your CEO emphatically agrees you should create helpful, educational content. But in the next meeting you realize they meant help prospects by educating them on your product's benefits. #contentmarketing #demandgeneration
John Rode retweeted
If you're a leader of anyone (even your cat), we don't have to tell you: empathy matters more now than ever. That's why we created this Remote Manager Pledge, a fun reminder of small ways you can keep your team engaged during these challenging times. engage.trycultivate.com/remo…
Good article on the happiness/GDP paradox. Love the visual too. What's going on here? Income disparities? economist.com/graphic-detail…
Insightful analysis of brands in Amazon's baby food category blog.boomerangcommerce.com/n… #ecommerce #amazon
Oh man @apple do you need that much packaging just for a new mac charger? It's cool and all, but would rather you just hand me the charger. #nopackaging
Organic blog traffic...takes perseverance to earn it, but then it's the gift that keeps on giving. lnkd.in/gQ3cpS9
John Rode retweeted
Parents now spend twice as much time with their children as 50 years ago econ.st/2BfrLA8
