John Perkins

What does the Great Hanoi Rat Massacre tells us about setting the right KPIs? In Hanoi, In 1902, the government of the time had a big rat problem. Someone in power came up with a bright idea - to get the city population involved. The government decided…lnkd.in/eZt_STG2

Want to know what makes a great LinkedIn post? LinkedIn have just revealed the secrets.... Recently, Jason Feifer interviewed both @danroth and Alice Xiong from LinkedIn about how to create great LinkedIn posts. This was my takeout from the conversati…lnkd.in/eGTYfCPM

Join our free webinar on 14th July and learn how to maximise your marketing spend effectiveness by understanding some key neuroscience principles. lnkd.in/e4AaJqUp

wethepeople is hosting How to avoid wasting your budget on marketing that doesn't get noticed. Would you like to attend? linkedin.com/events/howtoavo…

I love this idea. lnkd.in/eyJYFHHb

💡 How important is channel preference in omnichannel marketing?👑 Let me know your thoughts please... @2manyprojex Marjolein Bijsterveld MSc Patrick Norrie @joehoyle #marketingeffectiveness #omnichannelmarketing lnkd.in/extArKa5

Yet more great advice from Scot Chisholm lnkd.in/eer-hBvx

🏃‍♀️ Run faster, achieve more: The power of the Goal Gradient Hypothesis 🏁 The goal gradient hypothesis is a powerful psychological hypothesis, which was discovered by Clark Hull in 1932 . While watching rats in a maze he found that they would run fast…lnkd.in/euMuwF_5

We're not the only fans of "How Brands Grow" by Byron Sharp. @vani1501, Professor at Ashoka University, is also a fan of this evidence based marketing bible. Listen to her interview with @ProfByron. Enjoy. Ghassan Nabulsi M…lnkd.in/e7gTVhRz lnkd.in/e6Fav2dT

😱Missing out? Harness FOMO to power up your next campaign💡🚀 We've all heard about FOMO - the fear of missing out.  FOMO is brought on by loss aversion; when we behave in a certain way because we are more motivated to avoid losing something, than gai…lnkd.in/eyYtFpxR

Compulsory reading for effective marketing strategy and campaigns! lnkd.in/e2WutPfs

"🔑🔓 Unveiling the brand growth secret: Why differentiation isn't the key! 🔍" We've been told for a long time that brand differentiation is a key tenet for brand growth. This argument is mainly supported by economic theory. The idea goes that if a b…lnkd.in/eH-iR5yh

Don't forget the power of loss aversion... Research by Daniel Kahneman et al, showed that our fear of loss can be twice as strong as our desire to acquire the same thing. There are a few famous ad campaigns that used loss aversio…lnkd.in/eS5ngupr lnkd.in/eQK_k4NT

🔥 Stand out from the competition: utilize the availability heuristic to elevate your marketing impact!💪 Us humans are inherently lazy thinkers. Our brains take a lot of energy to run so if there's an opportunity to make a decision, but with using less…lnkd.in/ewzt5PWN

Download our free guide at lnkd.in/eMQySCPT and improve your marketing effectiveness today. Our guide will help you dramatically improve your marketing effectiveness by understanding how our brains really work. It explains the different types of a…lnkd.in/e9_-rGZQ

Hilarious. This guy is quick! lnkd.in/drGStVwH

Great post. Worth a few minutes to watch this one again. lnkd.in/e5wvWzGj

Spring has sprung - on the Thames outside Wethepeople towers lnkd.in/dFAFC3MF

"🎯 Unlocking the Power of Dopamine: How anticipation trumps reward for ultimate engagement and behaviour change 🧠" Dopamine is well understood to be the "feel good" chemical. But what you might not know, is that the maximum dopamine hit comes from the…lnkd.in/eN3ePWgr

Our guide, available here lnkd.in/eMQySCPT, will help you dramatically improve your marketing effectiveness by understanding how our brains really work. It explains the different types of attention our brains bring to the world, and how to avoid th…lnkd.in/e-kCvkmw