Why would they bring him on 😭😭 #mufc

Gaming the public record for AI A new front has opened in reputation management: engineering the public record so that AI systems will pick it up and incorporate it into their answers. The Guardian has reported on a purported but fake US think tank that published 124 policy-style reports containing more than half a million words on a website in just nine days as part of an Israeli government-funded AI influence scheme. The operation was structured to put apparently authoritative material into the information environment and influence the answers LLM chatbots provide to the public. My point here is not political or specific to Israel. This looks much more like an example of a technique that governments, companies, advocacy groups and other interested actors are likely to use increasingly as AI systems become more important intermediaries of public information. Seeding propaganda online is not new: Wikipedia has long faced attempts by companies, political actors and paid editors to influence entries or manufacture supporting sources. The difference today is that generative AI constructs a fresh answer on demand from a much larger and less visible body of material. Ethics are important here. There is nothing inherently wrong with trying to influence what AI systems find through accurate and attributable material, legitimate earned coverage, corrections, authoritative owned information and genuine third-party validation. Manipulation begins when the method depends on concealed sponsorship, fabricated independence, synthetic authority, deceptive amplification, false identities or material designed to masquerade as something it is not. For public relations, the implication is significant. Brands need to monitor not only what ChatGPT, Claude, Gemini and other systems are saying about them, but also which sources are shaping those answers and whether new material is being deliberately seeded for machine retrieval. A sudden change in an AI-generated account may reflect engineering or manipulation of the public record rather than any corresponding change in a subject's underlying reputation. Some of this overlaps with generative engine optimization, or GEO, but the operation described by The Guardian goes further. GEO generally seeks to improve the visibility and retrieval of existing content, while the pro-Israel project involved deliberately creating apparently "independent" evidence intended to shape the public record from which AI systems synthesize their answers. This is the latest example of the emerging reputation equation: Programmed image + earned reputation + engineered/manipulated public evidence → algorithmic synthesis → computed representation = perception formed That is what makes the case important. The intervention happens upstream of the AI. The actors are not directly changing the LLMs' answers; they are trying to alter the evidentiary inputs from which the model constructs that answer.

MICROSOFT CEO SAYS AI COMPANIES MADE PEOPLE STOP TRUSTING THEM satya nadella on why people stopped trusting the ai industry: "Why would anyone want you to be successful? I mean, I don't want you to be successful." he's talking about ai leaders telling people white collar jobs are going away, then turning around and saying how excited they are to build the thing and yea, i think the industry walked straight into this one if the first thing normal people hear about ai is that it may take their job, of course they wont care how impressive the next model is doesn't mean the tech is bad or that every job disappears. but u can't spend years selling fear and then act confused when people stop trusting u you can't sell people the future by making them feel like there's no place for them in it