Jerry Qian

By the @ReacherApp works very closely with this brand to help make these outcomes and strategy possible… And don’t get me started on how much they’re crushing it on Meta too using Reacher to whitelist content for no extra fees

This week @JerryQian_ and I ventured to Penticton, Canada, to stay with our good friend @jordantwestecom and his family. Personally, this trip really opened my eyes to how a successful business owner who just exited and is absolutely crushing it can also somehow hike a massive mountain every morning, sauna and cold plunge daily, walk his kids to school and in general have a lovely family with 4 kids and an awesome wife. You can hear someone talk about their life over a call. Spending a week in their home and seeing it firsthand hits differently. It really made me think about why we work so hard every day and what I actually want my life to look like in five to ten years. We talked a lot about growing @ReacherApp and the next phase, hiring great people, using AI MORE, life after an exit and steps to get there and getting out of the weeds in general. Here are some key learnings we had for founders and for running business with Jordan: 1. Founders must protect their time, delete delete delete as many things as possible to make time for the highest leverage activities 2. TRUST your team and people you delegate to to make decisions and be ok with them making mistakes 3. Spend more time on the leading indicators that influence results rather than lagging indicators 4. As Gary V says 24/7 CONTENT CONTENT CONTENT is the secret weapon of our time, the more content the better 5. Stay up to date on all the latest AI tools, try everything then trim the fat - This man is the most AI native guy I know and he lives in a small town middle of nowhere in Canada while we live in the AI capital of the world... 6. You're either a visionary or an implementor - pick what you naturally enjoy doing and are good at and run with it 7. As your role changes and you evolve your calendar and day to day activities need to change as well This was a good reminder of why we work so hard everyday what we want to achieve where we want to go and honestly Jordan and his family are where I strive to be in my own life in the next five to ten years. This was a really rare and amazing opportunity to spend a week living with a friend, business partner, family man and his whole family and see what it’s like. Gotta say it looks like a great life and I left Penticton feeling extremely inspired and motivated to absolutely CRUSH it. Thanks Jordan and the whole West family for welcoming us into your home!

We are LIVE from Jordan’s house in Penticton talking about all things social commerce, affiliates, halo effect, creator management, and omnichannel strategy You won’t want to miss it!