E.l.f. Beauty, Walmart and Tractor Supply are among the companies dropping prices to boost sales. on.wsj.com/4guVFm8

The footwear maker took a sales hit as it cut back on discounts even amid an inventory glut, but has now returned to growth. on.wsj.com/4zxxtGW

Viking has become a passenger favorite for its commitment to monotony, but a new competitor is threatening to rock the boat. wsj.com/lifestyle/travel/vik…

America’s apparel companies are fighting increasing returns. The problem is the soaring use of weight-loss drugs. 🔗 on.wsj.com/4uUMKPF

Shoppers are increasingly buying goods on TikTok Shop. Retailers want in and are setting up their own virtual storefronts. on.wsj.com/3OXyGou

Selling wedding gowns has always been a high-stakes business. New weight-loss drugs make fitting brides for the big day even more fraught. on.wsj.com/48X0q3t

A fuel man has turned an Amoco station outside Minneapolis into one of the hottest tables in town. on.wsj.com/41rrhk6

Five Below is known for selling items for $5 or less. But lately, more price tags are pushing above that threshold. on.wsj.com/49UP1SQ

Google searches for “No Buy January” have hit a five-year high as Gen Zers and millennials sign up for the thrifty challenge on.wsj.com/4a4rChD

After years of buying shiny, new gifts for Christmas, more Americans are secondhand shopping for the holidays and strategizing how to avoid angering friends and family. 🔗: on.wsj.com/49qNROr

How hard is it to go for a full month during the holidays using nothing but cash? Inside one man’s quest to complete “No-tap November.” on.wsj.com/4qmjJcW

Costco shelves have a bit more health and beauty products and fewer Christmas trees and toys this holiday season. The big retailer has selectively adjusted its product lineup in an effort to keep prices low for consumers while it navigates tariffs. on.wsj.com/4j2WYbm

More than other generations, 20-somethings are tightening their year-end spending. Here's why that is a problem for retail brands. on.wsj.com/4anzmMi

A rift inside a smoked-meat dynasty has divided the barbecue capital of Texas on.wsj.com/4nnTG3N

Rocky Mountain Chocolate Factory is addressing the jagged rises and falls in cocoa prices with dynamic pricing: They are resetting prices on their truffles and chocolate-covered pretzels quarterly on.wsj.com/45iqODG