Social media, PR, and brand @JohnDeere | Mom & royally passionate autism advocate | Founder of Royal Ball Run for Autism

Quad Cities, USA
Joined September 2008
4 years managing social media and I know one thing: I don’t know anything.
79
127
39
1,877
8
329
17
1,895
66,146
This is what happens when marketers are rewarded for clicks & engagement
5
22
2,328
Jen Hartmann retweeted
Baseball's biggest hits can create an even bigger impact. Through Big Hits. Bigger Impact., the John Deere Foundation will donate 100,000 meals for every home run hit during the MLB at Field of Dreams game, up to 500,000 meals through Feeding America to help families facing hunger nationwide. (MLB x @JohnDeere)
8
35
3
183
100,086
All the dads, grandpas & kids playing catch at the Field of Dreams 😭
1
1
66
2,751
John Deere 🤝 Field of Dreams A match made in “heaven”
2
1
42
1,538
Old Deere guys are just built different
Video of Harry R. Truman after he refused to evacuate Mount St. Helens, insisting, "They'll never get me off this mountain." The 83-year-old had lived beside Spirit Lake for more than 50 years and ignored repeated evacuation orders as the volcano showed clear signs it was about to erupt. When Mount St. Helens exploded on 18 May 1980, Truman, his lodge, and his 16 cats were buried beneath an estimated 150 feet of volcanic debris, and none of their remains were ever recovered.
2
2
44
27,972
Small win but I just secured my name and new handle through the @X Handle Marketplace @JenHartmann
3
1
24
2,170
I see you social media team. 👏
Due to unforeseen circumstances, we have postponed our LeBron James introductory press conference indefinitely
11
2,001
Short and simple. Zero corporate speak. 👏
1
2
27
2,988
Authentic and genuine. This is how a social team apologizes.
We made an honest mistake yesterday and we are sincerely sorry for that. When we welcomed the Watt family to America First Field, we should have recognized Kealia Watt for exactly who she is. Kealia is a Utah native and one of the most decorated players to ever come out of this state. Kealia won four state championships with her club and four more in high school, and was a two-time Utah Gatorade Athlete of the Year. She was a U.S. youth national teamer at 13. At the U-20 level, she scored the game-winning goal in the World Cup final. She started four years at North Carolina, won a national title with the Tar Heels, then went No. 2 overall in the NWSL draft to the Houston Dash, and was the franchise’s first-ever college pick. She then became their captain with 114 appearances and 28 goals. Kealia finished her career with the Chicago Stars (then known as the Red Stars) and is now a soccer analyst for Amazon Prime Video. @KealiaOhai, @JJWatt — we are deeply sorry. Thank you for all you do for the sport.
43
163
4
10,864
1,203,979
Everyone else went nuts over Bruce Harper & Schwarber. I went nuts over these two (green) legends.
1
10
1,269
Hi #MarketingTwitter ! 6 years later: - survived a wild but fun PR ride - launched Deere’s TikTok - added Brand Marketing to my plate - as of July 1 — a new role at Deere: Global Director Brand Licensing & Brand Management (ideas welcome to rename our team!) Missed you!
Welcome back Marketing Twitter... 👋 Six years later: - left in-house corporate to start a fractional CCO and CX consultancy - published my first book and am writing the second one now - researching trust to bridge the gap between the academic + business worlds
13
2
1
72
8,227
Jen Hartmann retweeted
John Deere is now the official lawn mower and tractor of Major League Baseball ⚾️ Throughout the season, a multimedia advertising program will showcase the new partnership, including experientially on the ground at both the 2026 MLB at Field of Dreams game in Dyersville, Iowa and All-Star Week in Philadelphia, Pennsylvania Additional details on programming, community engagement and in-stadium experiences will be announced throughout the year
38
99
16
729
199,501
Jen Hartmann retweeted
Every inning. Every day.
5
17
2
68
7,665
We do not appreciate truck drivers enough.
4
22
2,473
We’re calling it. Future farmers are the cutest.
7
21
2
103
11,744
Jen Hartmann retweeted
• Relevant to Iowa fans • Logo rendered in Iowa colors • Looks sharp This is probably the best implementation of how an on-field logo sponsorship can be.
33
30
8
1,251
96,158
“Eww the Midwest is ugly why would you want to live there?” The Midwest:
86
328
34
4,073
91,882
Two types of Friday night lights in the Midwest
40
253
11
4,075
183,721
Nothing makes me prouder than the doors our social team opens
1
15
1,416